Alertness

How do antidepressants trigger fear and anxiety?

More than 100 million people worldwide take selective serotonin reuptake inhibitors (SSRIs), such as Prozac and Zoloft, to treat depression, anxiety and related conditions, but these drugs have a common and mysterious side ...

Aug 24, 2016
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How advertisers seduce our subconscious

In 1957 Vance Packard's book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level of perception, were able to increase sales of ice cream and Coke. The experiment he cited ...

Aug 24, 2016
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Alertness is the state of paying close and continuous attention, being watchful and prompt to meet danger or emergency, or being quick to perceive and act. It is related to psychology as well as to physiology. A lack of alertness is a symptom of a number of conditions, including narcolepsy, attention deficit disorder, chronic fatigue syndrome, depression, Addison's disease, or sleep deprivation. The word is formed from "alert", which comes from the Italian "all'erta" (on the watch, literally, on the height; 1618)

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