Journal of Consumer Research

Health

Ordering food by iPad leads to healthier choice

Imagine you are in a restaurant and you can choose between a healthy fruit salad or a high-calorie chocolate mousse. If you order orally, chances are high that you will go for the high-calorie chocolate mousse. However, if ...

Health

Why counting your steps could make you unhappier

Using gadgets to track how much we eat, sleep and exercise is a 21st century obsession. But new research from Duke University's Fuqua School of Business finds unseen costs to measuring daily activity.

Psychology & Psychiatry

Uncertain reward more motivating than sure thing, study finds

Recently, uncertainty has been getting a bad rap. Hundreds of articles have been printed over the last few years about how uncertainty brings negative effects to the markets and creates a drag on the economy at large. But ...

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