Journal of Marketing

Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

Publisher
American Marketing Association
Website
http://www.marketingpower.com/aboutama/pages/ama%20publications/ama%20journals/journal%20of%20marketing/journalofmarketing.aspx

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Medical economics

Exploring the role of marketing in disrupted health care markets

Researchers from Duke University, University of New South Wales, University of Wisconsin, and University of Washington published an editorial for the Journal of Marketing that calls for marketing to tackle the challenges ...

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