The alcohol industry needs more scrutiny

In the UK, for example, there have been scathing allegations that the current government is too close to the drinks industry, including its recent invitations allowing industry representatives to influence public health policy, which led to a withdrawal of support for a key alcohol policy by major organizations including the British Medical Association, Royal College of Physicians, and several alcohol control charities.

Other analyses have documented a laundry list of misdeeds by the alcohol industry: promoting the health benefits of alcohol while downplaying harms; deflecting attention away from scientific data that contradict industry exaggerations of benefit; evading government controls on advertising by evolving new strategies to market to youth; and engaging in philanthropy to promote brand loyalty, among others.

"If this questionable behavior is reminiscent of the strategies developed by the pharmaceutical, tobacco, and other industries to further their agendas," say the editors, "it should be a wake-up call to us all."

They continue: "Whether the solutions are stricter regulation over advertising and promotion, banning sports sponsorships, setting minimum pricing, restricting access, introducing mandatory safety labeling, or holding the industry to account for the harms associated with their products, there is a need now to target more attention to and research on the alcohol industry that can support and fuel legislative, regulatory, and community action to protect the public health."

More information: The PLoS Medicine Editors (2011) Let's Be Straight Up about the Alcohol Industry. PLoS Med 8(5): e1001041. doi:10.1371/journal.pmed.1001041

Provided by Public Library of Science