US shoe firm gets kicked for butt claims

May 16, 2012

US shoemaker Skechers is to pay $40 million to settle claims that it deceived consumers by suggesting its sports shoes could help tone their butts and lose weight, officials said Wednesday.

In an agreement similar to one last year against Reebok, the (FTC) said purchasers of the California-based firm's Shape-up, Resistance Runner, Toners and Tone-up shoe ranges can apply for refunds.

The Shape-ups ads featured stars including Kim Kardashian and Brooke Burke. In one which aired during the 2011 Super Bowl, Kardashian was shown dumping her personal trainer for a pair of Shape-ups.

"Skechers' unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and ," said David Vladeck, director of the FTC's Bureau of Consumer Protection.

"The FTC's message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims," he added.

California Attorney General Kamala Harris added: "Consumers shouldn't be duped into paying more for products with false promises of weight loss and other benefits."

The settlement was part of a wider agreement resulting from an investigation involving 44 states and the District of Columbia.

Last September, sportswear giant Reebok, a unit of the German group Adidas, agreed to pay $25 million in customer refunds to purchasers of its EasyTone and RunTone .

Explore further: No butts: Reebok slapped in US on rear-toning claims

Related Stories

Recommended for you

Sustaining biomedical research: Med school deans speak out

May 27, 2015

Cuts in federal support and unreliable funding streams are creating a hostile work environment for scientists, jeopardizing the future of research efforts and ultimately clinical medicine, according to leaders of the nation's ...


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.