'You're gonna need a bigger quote!': What makes movie lines memorable

May 8, 2012 By Bill Steele in Psychology & Psychiatry

(Medical Xpress) -- Whether it's a line from a movie, an advertising slogan or a politician's catchphrase, some statements take hold in people's minds better than others. By applying computer analysis to a database of movie scripts, Cornell researchers have found some clues to what makes a line memorable.

The study suggests that memorable lines use familiar but incorporate distinctive words or phrases, and they make general statements that could apply elsewhere. The latter may explain why lines like "You're gonna need a bigger boat" or "These aren't the droids you're looking for" (accompanied by a hand gesture) have become standing jokes. You can use them in a different context and apply the line to your own situation.

While the analysis was based on movie quotes, it could have applications in marketing, politics, entertainment and social media, the researchers said.

"Using movie scripts allowed us to study just the language, without other factors. We needed a way of asking a question just about the language, and the make a very nice ," explained graduate student Cristian Danescu-Niculescu-Mizil, first author of a paper to be presented at the 50th Annual Meeting of the Association for Computational Linguistics July 8-14 in Jeju, South Korea.

The study grows out of ongoing work on how ideas travel across networks. "We've been looking at things like who talks to whom," said Jon Kleinberg, the Tisch University Professor of Computer Science, "but we hadn't explored how the language in which an idea was presented might have an effect."

To address that, he collaborated with Lillian Lee, professor of computer science, who specializes in of natural , along with Danescu-Niculescu-Mizil and Justin Cheng '12 .

They obtained scripts from some 1,000 movies and a database of memorable quotes from those movies from the Internet Movie Database. Each quote was paired with another from the movie's script, spoken by the same character in the same scene and about the same length, to eliminate every factor except the language itself. Obi-Wan Kenobi, for example, also said, "You don't need to see his identification," but you don't hear that a lot.

They asked a group of people who had not seen the movies to choose which quote in the pairs was most memorable. Two rules of thumb emerged to identify the memorable choice: distinctiveness and generality.

Then the researchers programmed a computer with linguistic rules reflecting these concepts. A line will be less general if it contains third-person pronouns and definite articles (which refer to people, objects or events in the scene) and uses past tense (usually referring to something that happened previously in the story). Distinctive language can be identified by comparison with a database of news stories. The computer was able to choose the memorable quote an average of 64 percent of the time.

Later analysis also found subtle differences in sound and word choice: Memorable quotes use more sounds made in the front of the mouth, words with more syllables and fewer coordinating conjunctions.

In a further test, the researchers found that the same rules applied to popular advertising slogans.

Although teaching a computer how to write memorable dialogue is probably a long way off, applications might be developed to monitor the work of human writers and evaluate it in progress, Kleinberg suggested.

The researchers have set up a website where you can test your skill at identifying memorable movie quotes, and perhaps contribute some data to the research, at www.cs.cornell.edu… ability.html .

Provided by Cornell University search and more info website

5 /5 (1 vote)  

Rank 5 /5 (1 vote)
Relevant PhysicsForums posts

More news stories

US psychiatry gets makeover in new manual

The latest makeover to a massive psychiatric tome honored by some, reviled by others and even called the "Bible" of mental disorders is being released Saturday with a host of new changes.

Psychology & Psychiatry created 4 hours ago | popularity not rated yet | comments 0

Study reviews readmissions in inpatient psychiatric facilities

(HealthDay)—Most Medicare beneficiaries treated in inpatient psychiatric facilities (IPFs) exhibit characteristics associated with hospital readmission, according to a report prepared for the National Association ...

Psychology & Psychiatry created May 17, 2013 | popularity not rated yet | comments 0

Skydiving is never plane sailing

Skydivers show the same level of physical stress before every jump whether a first-timer or experienced jumper, say Northumbria researchers.

Psychology & Psychiatry created May 17, 2013 | popularity not rated yet | comments 0 | with audio podcast

Kids, especially boys, perceive sadness of depressed parents

Children of depressed parents pick up on their parents' sadness—whether mom or dad realizes their mood or not.

Psychology & Psychiatry created May 17, 2013 | popularity 4.5 / 5 (2) | comments 1 | with audio podcast

One in five U.S. kids has a mental health disorder, CDC reports

(HealthDay)—As many as one in five American children under the age of 17 has a diagnosable mental disorder in a given year, according to a new federal report.

Psychology & Psychiatry created May 16, 2013 | popularity 2.2 / 5 (5) | comments 1 | with audio podcast


New research identifies risks, interventions for children's GI health

An increasing number of U.S. children are experiencing gastrointestinal issues that require interventions to resolve, according to research presented at Digestive Disease Week (DDW).

New case of SARS-like virus in Saudi: ministry

A new case of the deadly coronavirus has been detected in Saudi Arabia where 15 people have already died after contracting it, the health ministry announced on Saturday on its Internet website.

AIDS science at 30: 'Cure' now part of lexicon

Big names in medicine are set to give an upbeat assessment of the war on AIDS on Tuesday, 30 years after French researchers identified the virus that causes the disease.

For combat veterans suffering from post-traumatic stress disorder, 'fear circuitry' in the brain never rests

Chronic trauma can inflict lasting damage to brain regions associated with fear and anxiety. Previous imaging studies of people with post-traumatic stress disorder, or PTSD, have shown that these brain regions can over-or ...

New colonoscope provides ground-breaking view of colon

A ground-breaking advance in colonoscopy technology signals the future of colorectal care, according to research presented today at Digestive Disease Week(DDW). Additional research focuses on optimizing the minimal withdrawal ...

Flesh-eating disease victim gets prosthetic hands

(AP)—A woman who lost both hands, her left leg and right foot after contracting a flesh-eating disease has been fitted with prosthetic hands.