An issue we can agree on: Parents support policies limiting unhealthy food marketing to children, survey finds

October 30, 2012
Survey shows parents support policies limiting unhealthy food marketing to children
Credit: Shutterstock

Parents are concerned about food marketing and the way it impacts their children's eating habits and would support policies to limit the marketing of unhealthy food and beverages to children, according to a study from Yale's Rudd Center for Food Policy & Obesity.

The study is the first of its kind to assess parents' attitudes about policies to promote , such as nutrition standards for foods sold in schools, as well as policies limiting marketing to children. Details of the study will be presented in San Francisco today during the American Public Health Association's annual meeting. 

"The food industry has responded to parents' concerns about with self-regulatory pledges that have produced only small changes," said Jennifer Harris, lead author and director of marketing initiatives at the Rudd Center. "Parents are becoming more aware of food marketing and they want to start seeing real improvements."

Researchers conducted an online survey of more than 2,000 parents of children and teens ages 2 to 17 in 2009, 2010, and 2011. They surveyed parents who participate in decisions about food and beverage choices in their households. They found that parents are just as concerned about advertisements promoting unhealthy foods to children as they are about alcohol and tobacco use in the media. The majority of parents surveyed, regardless of gender or political orientation, supported nearly all proposed actions. These included:  improving the school food environment; reducing advertising of unhealthy foods and beverages on television; restricting other types of advertising, such as cartoon characters on packages, toys, social media, and mobile devices as well as viral marketing and marketing in schools; and promoting healthy eating in children's media. Support was highest for nutrition standards for foods sold in schools and policies to promote healthy eating in children's media.

From the time the Children's Food and Beverage Advertising Initiative (CFBAI), an industry-led self-regulatory program, was fully implemented in 2009 to 2011, parents have become increasingly concerned about food and beverage marketing to their children. In 2011, 65 percent of parents surveyed rated the food industry as a negative influence on their children's , up from 59 percent in 2009.  These finding suggest that parents are not satisfied with industry self-regulation.

"The food and media industries must do more to support parents' efforts to raise healthy children," said Harris. "If parents demand that food companies change their youth-targeted marketing practices or that government step in if companies do not improve voluntarily, food marketing to would improve."

Explore further: Product placements market unhealthy food to children

More information: www.yaleruddcenter.org/marketingsurvey

Related Stories

Product placements market unhealthy food to children

August 2, 2011

Children are being exposed to almost one advertisement every day for unhealthy food, beverage, and restaurant brands via product placements on prime-time TV, finds a study from Yale's Rudd Center for Food Policy & Obesity. ...

The truth about advertising junk food to children: It works

May 10, 2011

(Medical Xpress) -- Children exposed to advertisements for high-calorie and nutrient-poor foods consume more unhealthy foods overall, regardless of the specific product and brand being marketed, finds a new study from the ...

Recommended for you

Yo-yo dieting might cause extra weight gain

December 5, 2016

Repeated dieting may lead to weight gain because the brain interprets the diets as short famines and urges the person to store more fat for future shortages, new research by the universities of Exeter and Bristol suggests.

New target receptor discovered in the fight against obesity

November 25, 2016

The team of scientists from King's College London and Imperial College London tested a high-fat diet, containing a fermentable carbohydrate, and a control diet on mice and looked at the effect on food intake of those with ...

Does where you live affect what you weigh?

November 21, 2016

Adult obesity rates in the United States have reached epidemic proportions, with one in four people considered obese. Yet, obesity rates vary considerably across states and counties.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.