Young Britons 'getting the message' on obesity, expert says
Obesity rates in young people in Britain appear to be going into reverse, a top gathering of health officials heard Monday, as the message on the risks of being overweight seems to be getting through.
Presenting research on obesity in Britain, Klim McPherson from Oxford University told the World Health Summit in Berlin that people aged 16 to 29 had generally tended to be less overweight or obese in recent years.
Among people aged 30 to 44, the trend was flat, he said, but in general "these people are getting control of their weight."
"The evidence is that the message is getting through to young people in the UK," McPherson told AFP.
He said younger people tended to exercise more and noted that high-profile campaigns on healthy eating by celebrity chefs such as Jamie Oliver also had an impact.
Nevertheless, he stressed the data referred only to Britain and he had little evidence to suggest the trend was replicated in other countries.
Indeed, another expert, Shiriki Kumanyika from the University of Pennsylvania School of Medicine, pointed to data from the United States showing how food portions had ballooned in the past 70 years.
"Soft drinks have increased by a factor of six, hamburgers by a factor of three and french fries by a factor of three since 1950. Take two people to dinner when you go to the States, you'll have enough to eat," she quipped.
The result has been that the average American is 11 kilogrammes heavier in 2004 than in 1980, she said.
Studies have also shown that in most advanced countries, obesity is rising because people are eating more and exercising less , she said.
Experts stressed the importance of educating children about healthy eating, with Charlotte Cole from Sesame Workshop presenting data from studies showing how the popular Sesame Street characters could be used to powerful effect.
She said a group of children were given a choice between broccoli and sweets. Unsurprisingly, 78 percent chose the sweets.
But when the Elmo character from Sesame Street expressed a preference for broccoli, the proportion changed to 50-50, she said.
When Elmo campaigned for the sweets, nearly nine out of 10 of the children plumped for it, she noted.
As Sesame Street has tried to do its bit to improve children's health, some of the characters have changed their habits, she said.
"Cookie Monster is still obsessed with cookies, but he actually eats quite a lot of vegetables now," she said.
(c) 2012 AFP
- Popular characters can help kids eat healthy foods too Aug 21, 2012 | not rated yet | 0
- Obesity a concern? Don't use sweets to reward children's behaviour, reduce screen time Oct 02, 2012 | not rated yet | 0
- 'Sesame Street' back online after porn hacking Oct 17, 2011 | not rated yet | 0
- TV food adverts increase obese children's appetite by 134 percent Apr 24, 2007 | not rated yet | 0
- Can branding improve school lunches? Aug 28, 2012 | not rated yet | 0
- Separate lives: Neuronal and organismal lifespans decoupled Mar 27, 2013 | 4.9 / 5 (8) | 0
- Sizing things up: The evolutionary neurobiology of scale invariance Feb 28, 2013 | 4.8 / 5 (10) | 14
Find a link between physics and assignment problems
47 minutes ago Hi ! I've been working about assignments problems and how to solve them. I will have to do a presentation about it in few weeks. However, I'll...
Light as a source of electricity
52 minutes ago Hello Dear Fellows! We all know that light is an electromagnetic wave and also we know that an antenna receives EM waves and...
A question about the energy stored in a capacitor.
57 minutes ago If we imagine a simple circuit with a battery and a capacitor with negligible internal resistance, the capacitor is charged up to a point where the...
Electric field-Charge inside a metallic shell
3 hours ago I am having few doubts while studying electric field which i am putting here Suppose there is a spherical metallic shell with point charge q1 at...
Change in momentum when a body is thrown up and falls back down.
9 hours ago Say, a body of mass 'm' is thrown at a certain angle with the vertical with certain initial velocity 'u'. The initial momentum of this object is mu....
change in speed and wavelength of light while travelling from one med
10 hours ago what is the mechanism by which light changes its speed and wavelength while travelling from one medium to other. I know it is c/n or lamda/n and know...
- More from Physics Forums - Classical Physics
More news stories
(Medical Xpress)—Research by the University of Leeds has shown that very young children appear to reject story book characters who are overweight, but not those who are disabled.
Overweight and Obesity May 16, 2013 | 3 / 5 (1) | 2
(HealthDay)—Weight gain in men and women is predicted by two different genetic variations—so-called polymorphisms, according to a new study from the Netherlands.
Overweight and Obesity May 15, 2013 | 5 / 5 (1) | 0 |
(HealthDay)—Drinking 500 ml of purified water is not associated with increases in resting energy expenditure (REE), according to a study presented at the annual meeting of the European Congress on Obesity, ...
Overweight and Obesity May 14, 2013 | 2 / 5 (2) | 1
(HealthDay)—Reviews that are funded by industry tend to find the evidence weak for a causal link between sugar-sweetened beverages (SSBs) and the increasing prevalence of obesity, while other reviews consider ...
Overweight and Obesity May 14, 2013 | not rated yet | 0
10 minutes ago | not rated yet | 0 |
20 minutes ago | not rated yet | 0 |
10 minutes ago | not rated yet | 0
1 hour ago | not rated yet | 0 |
1 hour ago | not rated yet | 0 |
5 hours ago | not rated yet | 0