In rich and poor nations, giving makes people feel better than getting, research finds

Feeling good about spending money on someone else rather than for personal benefit may be a universal response among people in both impoverished countries and rich nations, according to new research published by the American Psychological Association.

"Our findings suggest that the psychological reward experienced from may be deeply ingrained in , emerging in diverse cultural and economic contexts," said lead author Lara Aknin, PhD, of Simon Fraser University in Canada.

The findings provide the first that "the warm glow" of spending on someone else rather than on oneself may be a widespread component of , the authors reported in the study published online in APA's .

Researchers found a positive relationship between personal well-being and spending on others in 120 of 136 countries covered in the 2006-2008 Gallup World Poll. The survey comprised 234,917 individuals, half of whom were male, with an average age of 38. The link between well-being and spending on others was significant in every region of the world, and it was not affected by other factors among those surveyed, such as income, social support, perceived freedom and perceived national corruption, the study said.

The results were similar in several experiments the researchers themselves conducted with participants in wealthy and . For one analysis, they compared responses from 820 individuals recruited mostly from universities in Canada and Uganda. The participants wrote about a time they had either spent money on themselves or on others, after which they were asked to report how happy they felt. They were also asked if they spent money on another person to build or strengthen a relationship. People who remembered spending money on someone else felt happier than those who recalled spending money on themselves, even when the researchers controlled for the extent to which people built or strengthened a relationship, according to the study.

The researchers obtained the same results when they conducted an online survey of 101 adults in India. Some respondents were asked to recall recently on themselves or someone else, while others were tested for their happiness level without recalling past spending. Those who recalled spending on someone else said they had a greater feeling of well-being than those who remembered spending on themselves or those who weren't asked about spending.

In another experiment, 207 university students in Canada and South Africa reported higher levels of well-being after purchasing a goody bag for a sick child rather than buying one for themselves. Both groups went to labs where they were given a small amount of money and told to buy a bag of treats for themselves or one for a child at a local hospital.

"From an evolutionary perspective, the emotional benefits that people experience when they help others acts to encourage generous behavior beneficial to long-term human survival," said Aknin.

More information: "Pro-social Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal," Lara B. Aknin et al. Journal of Personality and Social Psychology.

add to favorites email to friend print save as pdf

Related Stories

Thoughts about time inspire people to socialize

Oct 07, 2010

Does thinking about time or money make you happier? A new study published in Psychological Science, a journal of the Association for Psychological Science, finds that people who are made to think about time plan to spend ...

Recommended for you

Research shows seven-year-olds can think strategically

29 minutes ago

(Medical Xpress)—A study by Melissa Koenig of the University of Minnesota and colleagues shows that by the time they reach the age of seven, children can think strategically, in an adult manner. The researchers ...

Discovery hints at why stress is more devastating for some

4 hours ago

Some people take stress in stride; others are done in by it. New research at Rockefeller University has identified the molecular mechanisms of this so-called stress gap in mice with very similar genetic backgrounds—a ...

Family dinners reduce effects of cyberbullying in adolescents

16 hours ago

Sharing regular family meals with children may help protect them from the effects of cyberbullying, according to a study by McGill professor Frank Elgar, Institute for Health and Social Policy. Because family meal times represent ...

The Edwardians were also fans of brain training

22 hours ago

Brain-training programmes are all the rage. They are part of a growing digital brain-health industry that earned more than US$1 billion in revenue in 2012 and is estimated to reach US$6 billion by 2020. The extent to which they actually improve brain function re ...

Report advocates improved police training

Aug 29, 2014

A new report released yesterday by the Mental Health Commission of Canada identifies ways to improve the mental health training and education that police personnel receive.

User comments