Peru cracks down on junk food in schools

Peru's president signed a new law Thursday designed to reduce child obesity by encouraging healthier eating habits in schools.

The law regulates advertising for fatty foods and fizzy in schools, the first step in a plan to ban some junk food altogether.

Business groups, worried about their revenue, have reacted angrily to the plans.

But President Ollanta Humala told them: "We cannot view our children as simply a market to generate sales and maximize profits."

One feature of the new law is a plan to set up stands selling quinoa, an ancient and healthy Andean grain, in schools.

Advertising will be regulated to ban those that encourage immoderate consumption of food and non-alcoholic beverages loaded with , sugar, salt and saturated fats, the law says.

The Peruvian Economics Institute derided the law as intrusive and heavy handed.

But the Peruvian Medical Association's president Juan Villena backed it: it was as important to regulate ads for junk food as it was ads for cigarettes, he argued.

Humala has said the law has international support and puts Peru on the cutting edge of healthy food legislation in the Andean region.

add to favorites email to friend print save as pdf

Related Stories

Advertising Child's Play

Dec 10, 2008

(PhysOrg.com) -- Children on their way to school are five times more likely to see the advertising of soft drinks, alcohol, ice-cream and confectionary than ads for healthy foods.

Recommended for you

How can we help manage eating disorders?

5 hours ago

These guidelines are for the clinical management of eating disorders They are intended to provide current evidence based guidance on the assessment and treatment of people with eating disorders by psychiatrists and other ...

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.