Peru cracks down on junk food in schools

May 17, 2013

Peru's president signed a new law Thursday designed to reduce child obesity by encouraging healthier eating habits in schools.

The law regulates advertising for fatty foods and fizzy in schools, the first step in a plan to ban some junk food altogether.

Business groups, worried about their revenue, have reacted angrily to the plans.

But President Ollanta Humala told them: "We cannot view our children as simply a market to generate sales and maximize profits."

One feature of the new law is a plan to set up stands selling quinoa, an ancient and healthy Andean grain, in schools.

Advertising will be regulated to ban those that encourage immoderate consumption of food and non-alcoholic beverages loaded with , sugar, salt and saturated fats, the law says.

The Peruvian Economics Institute derided the law as intrusive and heavy handed.

But the Peruvian Medical Association's president Juan Villena backed it: it was as important to regulate ads for junk food as it was ads for cigarettes, he argued.

Humala has said the law has international support and puts Peru on the cutting edge of healthy food legislation in the Andean region.

Explore further: Regulation of junk food advertising has minimal impact

Related Stories

Recommended for you

Sleep loss detrimental to blood vessels

April 22, 2016

Lack of sleep has previously been found to impact the activation of the immune system, inflammation, carbohydrate metabolism and the hormones that regulate appetite. Now University of Helsinki researchers have found that ...

Lowered birth rates one reason why women outlive men

April 18, 2016

Using unique demographic records on 140,600 reproducing individuals from the Utah Population Database, a research team led from Uppsala University has come to the conclusion that lowered birth rates are one reason why women ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.