Mums and grans back plain, standardised packaging to protect children from tobacco marketing

Mums and grans back plain, standardised packaging to protect children from tobacco marketing

While the UK government remains unsure about the effectiveness of removing glamorous packaging on cigarettes, eight in ten women have less doubt and agree that bright, colourful packaging tends to make products more attractive to children aged under 18 according to new figures published by Cancer Research UK today (Monday).

The YouGov survey of more than 2000 women in the UK also showed that 85 per cent of all mothers and grandmothers with children under 18 believe that children should not be exposed to any . And 92 per cent would be worried about their children if they became addicted to smoking before the age of 18.

These data add to the growing support behind Cancer Research UK's campaign to remove all attractive and stylish branding which add to the deadly allure of , while increasing the coverage of picture health warnings.

Alison Cox, Cancer Research UK's head of , said: "Smoking causes more than eight out of 10 cases of lung cancer, and over 100,000 tobacco-related deaths every year. We also know that starting smoking at a young age greatly increases your risk of lung cancer which is why the majority of mums and grans believe no child should be exposed to .

"We're urging the Government to introduce plain, standardised packaging of tobacco, which, as well as being a popular move, would show that the government cares more about the health of than the profits of the tobacco industry.

"We'd like to see the Government protect children from the lure of sophisticated marketing and introduce plain, standardised packaging as a way to reduce the number of young people who take up smoking."

Over 200,000 children take up smoking every year, with more girls smoking regularly than boys.

Sarah Woolnough, executive director of policy at Cancer Research UK, said: "It's shocking that a product that kills half of all its long term users can be marketed to children as though it were a bag of sweets or makeup. We know that standardised packs with large make cigarettes less attractive to young people and the dangers of smoking clearer. We urge the Government to act now and use this unique opportunity to put the lives of children first."

add to favorites email to friend print save as pdf

Related Stories

Most regret ever starting smoking

Jul 23, 2012

(Medical Xpress) -- The majority of smokers and ex-smokers – 85 per cent – regret ever starting the potentially deadly habit in the first place, show new data from Cancer Research UK published today.

Public slams tobacco industry as untrustworthy

Apr 15, 2013

Almost two thirds (65 per cent) of the public distrust the tobacco industry to present believable and independent arguments about how to reduce smoking rates, according to new Cancer Research UK figures published ...

Recommended for you

Study reveals state of crisis in Canadian foster care system

11 hours ago

A new study of foster care in Canada led by a researcher at Western University reveals a shrinking number of foster care providers are available across the country to care for a growing number of children with increasingly ...

Researchers prove the benefits of persimmons for diet

12 hours ago

Alba Mir and Ana Domingo, researchers from the Department of Analytical Chemistry of the University of Valencia, under the supervision of professors Miguel de la Guardia and Maria Luisa Cervera, from the same department, ...

Hand blenders used for cooking can emit persistent chemicals

12 hours ago

Eight out of twelve tested models of hand blenders are leaking chlorinated paraffins when used according to the suppliers' instructions. This is revealed in a report from Stockholm University where researchers analyzed a ...

User comments