People tend to see their own lifestyle as being the ideal lifestyle. A single person may question why anyone would choose to shackle themselves to one partner rather than live it up with the single life. Then there is that smug married couple who pushes for other couples to also tie the knot, so they can similarly bask in wedded bliss.
This phenomenon is called "normative idealisation", which is the tendency to idealise one's own lifestyle and believe others would benefit from it too.
Where does such insufferable behaviour come from? It has been suggested that people might idealise their own relationship status not because they are actually confident that it is ideal, but rather because they are trying to feel better about their own lives.
Psychologists at Stanford University and the University of Waterloo tested whether people were more judgemental of others' lifestyles when they felt threatened regarding their own. Their results are published in the journal Psychological Science.
In the first study, the researchers measured participants' perceived stability of their current relationship status, and then measured the bias people have against those with an opposing relationship status. For single people, they measured how difficult single participants thought it would be to find a romantic partner. For romantically attached people, they measured how difficult they thought it would be to leave their current relationships. The more "stuck" one feels with their current lifestyle, the more threatened one should feel by the idea of people happily enjoying the opposing lifestyle.
As predicted, when people in romantic relationships felt it would be difficult to end those relationships, they were more likely to endorse statements such as "Individuals who are in long-term romantic relationships generally have more meaningful, fulfilling lives than those who are not." Similarly, when single people felt it would be difficult to enter a romantic relationship, they were more likely to endorse statements such as "Although many people feel pressured to find a long-term romantic relationship partner, many people would prefer to be independent."
This study provided the first preliminary evidence that people look down on other lifestyles to make themselves feel better about their own. However, an alternative hypothesis is that people who prefer a particular lifestyle are more likely to do things that actually make that lifestyle more permanent. To rule this out, the researchers conducted an experiment where some participants were temporarily made to feel their relationship status was more permanent. They asked how long they expected their current relationship status to continue, and then manipulating how they answered that question.
People who were asked to rate the question on a scale from "now" to "the end of my lifetime" subsequently felt that their current relationship status was considerably more permanent than if they rated the question on a scale from "now" to "the end of this year".
Next, participants evaluated a hypothetical job candidate who was either single or in a romantic relationship. The researchers found that when people were made to feel like their current lifestyle was more permanent, they made more negative evaluations of the job candidate who had the opposite relationship status.
So if people like to idealise their own relationship status, and if couplehood is the dominant relationship status, this may help to explain why our society is so geared toward couples. This might also explain the prejudice against singletons.
It seems then that people look down on people with opposing relationship statuses as a way to feel better about their own. This kind of judgement is really a form of defensiveness. A person who has taken a different path in life can threaten our confidence in our own lifestyle, particularly if we feel that our own lifestyle is not easily changed. A good way to combat that sense of threat is to convince ourselves that our way is the only right way. So the next time you catch yourself looking down on someone else's lifestyle … ask yourself if it is possible that you are actually a little bit envious.
More information: Kristin Laurin, David R. Kille, and Richard P. Eibach, "'The Way I Am Is the Way You Ought to Be': Perceiving One's Relational Status As Unchangeable Motivates Normative Idealization of That Status." Psychological Science August 2013 24: 1523-1532, first published on June 26, 2013 DOI: 10.1177/0956797612475095