A scramble to sign up the young by health deadline

by Julie Pace
David Bransfield, a state outreach coordinator for Young Invincibles, a group which supports President Barack Obama's health care law, right, is seated with Dr. Christopher Riley, left, of Assist DC, as they look to sign up students for health care at the University of the District of Columbia in Washington, Thursday, Jan. 30, 2014. An army of workers and volunteers has fanned out around the country trying to enroll young and healthy people in health insurance now available through Obama's signature law. (AP Photo/Charles Dharapak)

An army of workers and volunteers has fanned out around the country trying to enroll young and healthy people in health insurance now available through President Barack Obama's signature law.

Run largely by groups with close ties to the White House, the on-the-ground effort is based in part on lessons learned from Obama's two presidential bids, which revolutionized the way campaigns tracked and targeted voters.

More than any other group, participation from the so-called young invincibles will be crucial to the health law's success.

The Kaiser Family Foundation estimates that about 40 percent of those who enroll need to be young and healthy to balance the higher costs of insuring older, sicker people.

With less than two months until the sign-up deadline, the Obama administration is lagging behind its goal.

Related Stories

Marketing efforts to uninsured youth ramp up

date Jan 01, 2014

The so-called "young invincibles," are so important to the success of the Affordable Care Act that supporters and detractors are spending millions to reach them with racy ads, social media campaigns and celebrity endorsements.

New US health law needs youth to sign up

date Jan 01, 2014

Healthy young adults are so important to the success of the U.S. health care overhaul that takes effect Wednesday that both supporters and critics are spending millions to reach them with racy ads, social media campaigns ...

Obama implores supporters for help on health law crisis

date Nov 19, 2013

President Barack Obama delved into his grass-roots organizing past Monday, appealing to his most faithful supporters to help him out of the political maelstrom over the botched rollout of his health care law.

Obama to defend health care law's slow start

date Oct 30, 2013

President Barack Obama is planning to defend his embattled health care law Wednesday in Massachusetts, pointing to the slow start of the state's bipartisan effort to launch a program that was a model for ...

Recommended for you

Worked-based wellness programs reduce weight, study finds

date 47 minutes ago

A new study shows that workplace wellness programs can be effective in helping people lose weight by providing healthier food choices and increasing opportunities for physical activity, particularly if these ...

Only one of 32 hockey helmets tested earn 3-star rating

date 1 hour ago

Virginia Tech has helped change football for a decade, making the sport safer for athletes without losing the thrill of participating or watching a rugged, intense sport. Now its College of Engineering turns ...

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.