Seoul to limit plastic surgery ads

The South Korean capital Seoul is to restrict the use of plastic surgery adverts on public transport, officials said Wednesday, after complaints that they were fuelling an unhealthy obsession with body image.

South Korea, and particularly Seoul, has an international reputation for , and adverts featuring famous surgeons and giant before-and-after photos are omnipresent—on street billboards, subway trains, bus stops and the backs of bus seats.

In the Apgujeong subway station at the heart of the upscale Gangnam district—home to hundreds of cosmetic surgery clinics—around half of all advertising prints and hoardings are promoting nose jobs, facelifts and other nips and tucks.

Under the new regulations, no more than 20 percent of advertising at any subway station can be connected with the plastic surgery industry.

"We have received a growing number of complaints from citizens who say these ads further promote an obsession with looks and are disturbing to look at," a municipal official told AFP.

"Overly sensational" before-and-after shots and slogans will be banned, he added.

The adverts will also be prohibited in areas such as bus stops close to elementary, middle and high schools, said city council official Lee Chang-Min.

"Many people complained these ads make people, including youngsters, believe that plastic surgery can be done so easily," Lee said.

Both officials said complaints surged after several fatal incidents involving botched plastic surgery.

Earlier this month a 34-year-old woman died of asphyxiation while having surgery on her nose and a man in his 30s died three days after undergoing a procedure on his jawbone.

Last December, a high school girl fell into a coma while having a nose surgery.

Related Stories

Taiwan bans cosmetic surgery for under-18s

date Feb 27, 2014

Taiwan on Thursday banned "medically unnecessary" plastic surgery on under-18s in an attempt to protect beauty-obsessed youngsters who overlook the health risks of such procedures, officials said.

S. Korea's plastic surgery fad goes extreme

date May 27, 2013

South Korea's obsession with plastic surgery is moving on from standard eye and nose jobs to embrace a radical surgical procedure that requires months of often painful recovery.

Chinese city to ban plastic surgery for minors

date Oct 24, 2012

A Chinese city is set to ban minors from having cosmetic surgery under draft rules aimed at tackling the country's growing obsession with going under the knife, an official statement said.

Marilyn Monroe plastic surgery files to be sold

date Oct 09, 2013

Medical files proving that screen icon Marilyn Monroe underwent cosmetic surgery including on her nose and chin are to be sold at auction next month, auctioneers said Tuesday.

Recommended for you

School scoliosis screening has sustained effectiveness

date May 22, 2015

(HealthDay)—School scoliosis screening can have sustained clinical effectiveness in identifying patients with adolescent idiopathic scoliosis, according to a study published in the May 1 issue of The Sp ...

User comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.