Coca-cola to cut controversial substance from beverages

May 7, 2014
Coca-cola to cut controversial substance from beverages
A controversial ingredient will be removed from many of Coca-Cola's citrus-flavored drinks, the company says.

(HealthDay)—A controversial ingredient will be removed from many of Coca-Cola's citrus-flavored drinks, the company says.

The move is in response to consumers' concerns about brominated , which contains bromine, an element found in flame retardants, The New York Times reported.

The beverages that contain the substance include Fresca, some varieties of Fanta, and some fountain drinks.

Coca-Cola said that brominated vegetable oil will be replaced with sucrose acetate isobutyrate and/or glycerol ester of rosin. The first is common in beverages, and the second is used in gum, The Times reported.

Explore further: Coca-Cola not to blame for US obesity: CEO

Related Stories

Coca-Cola not to blame for US obesity: CEO

June 19, 2012

Coca-Cola CEO Muhtar Kent insists his company is not responsible for the rise in US obesity despite New York Mayor Michael Bloomberg's recent moves to limit the consumption of sugary drinks.

Gatorade pulls 'fire retardant' additive

January 26, 2013

PepsiCo subsidiary Gatorade said Friday it was removing an ingredient from its popular citrus-flavored sports drink that has a second life as a fire retardant.

Coke takes anti-obesity campaign global

May 8, 2013

(AP)—Coca-Cola says it will work to make lower-calorie drinks and clear nutrition information more widely available around the world, intensifying a push against critics who say its drinks pack on the pounds.

Coke to defend safety of aspartame in new ad

August 13, 2013

Coca-Cola plans to run its first ad defending the safety of artificial sweeteners on Wednesday, a move that comes as the company looks to stem declining sales of diet soda.

Recommended for you

Bright lighting encourages healthy food choices

May 26, 2016

Dining in dimly lit restaurants has been linked to eating slowly and ultimately eating less than in brighter restaurants, but does lighting also impact how healthfully we order?

Big Data can save lives, says leading cancer expert

May 16, 2016

The sharing of genetic information from millions of cancer patients around the world could be key to revolutionising cancer prevention and care, according to a leading cancer expert from Queen's University Belfast.

New soap to ward off malaria carrying mosquitoes

May 13, 2016

(Medical Xpress)—Gérard Niyondiko along with colleagues Frank Langevin and Lisa Barutel has posted a project on the crowd source funding site ulule for a product called Faso Soap. They claim the soap can cut in half the ...

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.