Fewer men join weight loss programmes but are more likely than women to stick with them, according to analysis of international obesity studies led by University of Aberdeen researchers.
Men also prefer the use of simple 'business-like' language, welcome humour used sensitively, and benefit from the moral support of other men in strategies to tackle obesity.
These are some of the findings of scientists prompting them to suggest if weight loss programmes were specifically designed for men these might be more effective at helping them lose weight.
Researchers from the Universities of Aberdeen, Bournemouth and Stirling analysed evidence from around the world, gathered from weight loss trials and studies that have also taken men's views. The team particularly investigated what would make services more appealing for men.
From their systematic review of the evidence on obesity management published by the National Institute for Health Research Health Technology Assessment (HTA) Programme, researchers also found:
- Cutting calories together with exercise and following advice on changing behaviour are the best way for obese men to shed pounds. This can also help reduce the risk of health problems such as type 2 diabetes.
- Obese men who eat less lose more weight than those who take more exercise but don't eat less.
- In the long term, one calorie-reducing diet has not yet been found to be better than another for weight loss for men.
- Middle-aged men are motivated to lose weight once they perceive they have a health problem they want to tackle.
- A desire to improve personal appearance without looking too thin is also a motivator for weight loss in men.
- Men are likely to prefer weight-loss programmes delivered by the NHS rather than those run commercially.
- Group-based weight management programmes run only for men provide moral support.
- Obesity interventions in sports clubs, such as football clubs, have been very effective, with low dropout rates and very positive responses from men.
Chief investigator Professor Alison Avenell, a clinician from the Health Services Research Unit at the University of Aberdeen, said: "More men than women are overweight or obese in the UK, but men are less likely to see their weight as a problem and engage with weight-loss services, even though obesity increases the risk of many serious illnesses such as coronary heart disease, type 2 diabetes and osteoarthritis. This could be because dieting and weight-loss programmes are perceived as being feminine activities.
"We looked at the outcomes of many previous studies which included men, as well as interviews with men, in order to find out more about how to design services and inform health policy. While more research is needed into the effectiveness of new approaches to engage men with weight-loss, our findings suggest that men should be offered the opportunity to attend weight loss programmes that are different to programmes which are mainly attended by women."
Dr Flora Douglas, from the University's Rowett Institute of Nutrition and Health, said: "Men prefer more factual information on how to lose weight and more emphasis on physical activity in weight loss programmes. Interventions delivered in social settings were preferred to those delivered in health-care settings. Group-based programmes showed benefits by facilitating support for men with similar health problems, and some individual tailoring of advice helped men. Programmes which were situated in a sporting venue, where participants had a strong sense of affiliation, showed low drop-out rates and high satisfaction."
University of Stirling's Professor Pat Hoddinott said: "Men are much less likely to enrol in commercial weight loss schemes. Some men preferred weight loss programmes delivered in an NHS context. The difference between weight loss for men in NHS and commercial programmes is presently unclear."
Professor Edwin van Teijlingen, from Bournemouth University, added: "This research project has benefited throughout from the input and insights offered by the Men's Health Forum in Ireland, the Men's Health Forum Scotland and the Men's Health Forum England and Wales."
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"Systematic reviews of and integrated report on the quantitative, qualitative and economic evidence base for the management of obesity in men." Robertson C, Archibald D, Avenell A, Douglas F, Hoddinott P, van Teijlingen E, Boyers D, Stewart F, Boachie C, Fioratou E, Wilkins D, Street T, Carroll P, Fowler C. Health Technology Assessm. DOI: 10.3310/hta18350