Cornell Food & Brand Lab

Making fruit easier to eat increases sales and consumption in school cafeterias

No matter how you slice it, cutting fruit into bite-sized pieces prompts children to eat more apples during lunchtime, according to a recent study by Cornell University researchers.

Health created Apr 17, 2013 | popularity not rated yet | comments 0

Organic labels bias consumers perceptions through the 'health halo effect'

The word "organic" can mean many things to consumers. Even so, the power of an organic label can be very strong: studies have shown that this simple label can lead us to think that a food is healthier, through what is known ...

Health created Apr 01, 2013 | popularity 4 / 5 (1) | comments 0

Just a bite: Considerably smaller snack portions satisfy delayed hunger and craving

How much chocolate would you need to eat to be satisfied? Less than half as much as you think, according to this recently published Cornell University snacking study. Using chocolate chips, apple pie, and potato chips, researchers ...

Health created Jan 29, 2013 | popularity not rated yet | comments 0

Small changes in eating prompts weight loss

Making small easy changes to our eating habits on a consistent basis - 25 days or more per month - can lead to sustainable weight loss, according to research by Professor Brian Wansink in Cornell University's Food and Brand ...

Overweight and Obesity created Dec 19, 2012 | popularity not rated yet | comments 1

Combo-snacks of cheese and vegetables cut kids calories

Want your children to be healthier snackers? A new Cornell study finds that serving children combined snacks of vegetables and cheese led them to eat 72 percent fewer calories—and be just as satisfied as those who were ...

Health created Dec 17, 2012 | popularity not rated yet | comments 0

How vegetables make the meal

Parents may have some new motivations to serve their kids vegetables. A new Cornell University study, published in Public Health Nutrition, found that by simply serving vegetables with dinner, the main course would taste ...

Health created Nov 27, 2012 | popularity not rated yet | comments 0

How food marketers can help consumers eat better while improving their bottom line

Food marketers are masters at getting people to crave and consume the foods that they promote. In this study authors Dr. Brian Wansink, co-director of the Cornell University Center for Behavioral Economics in Child Nutrition ...

Health created Oct 11, 2012 | popularity not rated yet | comments 0

Attractive names sustain increased vegetable intake in schools

The age-old parental struggle of convincing youngsters to eat their fruits and vegetables has some new allies: Power Punch Broccoli, X-Ray Vision Carrots—and a host of catchy names for entrees in school cafeterias. Cornell ...

Health created Sep 17, 2012 | popularity 5 / 5 (1) | comments 0

Fast food restaurant lighting and music can reduce calorie intake and increase satisfaction

Your mood for food can be changed by a restaurant's choice of music and lighting, leading to increased satisfaction and reduced calorie intake, according to a new study.

Psychology & Psychiatry created Aug 29, 2012 | popularity not rated yet | comments 0

Can branding improve school lunches?

A popular marketing ploy with junk foods and other indulgent table fare can be an equally effective tool for promoting healthier eating in school cafeterias.

Health created Aug 28, 2012 | popularity 1 / 5 (1) | comments 0

Red potato chips: Segmentation cues can substantially decrease food intake

To test the effect of food segmentation, 98 college students were given tubes of stacked potato chips to munch on while watching a movie in class. Red-colored potato chips had been inserted at regular intervals into some ...

Health created Jul 24, 2012 | popularity not rated yet | comments 0

What would Batman eat? Priming children to make healthier fast food choices

Popeye inspired a generation of growing Baby Boomers to eat its spinach. Today, role models such as Batman can prompt children to develop their own healthy eating habits, a recent Cornell University study finds.

Health created Jul 19, 2012 | popularity not rated yet | comments 0