News tagged with advertising

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Candy games stimulate appetite

At least once a week, two thirds of all children of primary-school age will play an internet game that was created to draw attention to a brand. Most of these advertisements are for snacks and candy. Only 6% of these children ...

Dec 21, 2015
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Poor countries are hardest hit by tobacco marketing

People living in poor countries are exposed to more intense and aggressive tobacco marketing than those living in affluent countries, according to a study authored by researchers from our Tobacco Control Research Group (TCRG) ...

Dec 01, 2015
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Alcohol ads linked to teen alcohol brand choices

Overall exposure to brand-specific alcohol advertising is a significant predictor of underage youth alcohol brand consumption, with youth ages 13 to 20 more than five times more likely to consume brands that advertise on ...

Oct 20, 2015
popularity6 comments 0


Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]

Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]

Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.

While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.

This text uses material from Wikipedia, licensed under CC BY-SA

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