Psychology & Psychiatry

New study reveals why we value things more when they cost us more

Ahab hunting down Moby Dick. Wile E. Coyote chasing the Road Runner. Learning Latin. Walking over hot coals. Standing in a long line for boba tea or entrance to a small, overpriced clothing retail store. Forking up for luxury ...

Neuroscience

Fruit flies offer clues to how brains make reward-based decisions

Like many collectors of L.P. records, James Fitzgerald's brother-in-law has a favorite store where he consistently finds the best vinyl for his collection. But there are times when he spends hours at the store and comes up ...

Neuroscience

Researchers identify neurons that 'learn' to smell a threat

Whether conscious of it or not, when entering a new space, we use our sense of smell to assess whether it is safe or a threat. In fact, for much of the animal kingdom, this ability is necessary for survival and reproduction. ...

page 1 from 4