Neuroscience

Anticipation of the future reward shapes self-controlled choice

Research published in the Journal of Neuroscience shows the prefrontal cortex of the human brain is associated with anticipation of favorable future events and shapes how individuals make a choice, advancing our understanding ...

Psychology & Psychiatry

Experiences trump things, even before purchase

(HealthDay)—People derive value from the anticipation of purchasing something, and this anticipation tends to be greater for an experiential purchase than for a material purchase, according to a study published online Aug. ...

Neuroscience

When bad news are good news for neurodegenerative diseases

Some genetic diseases caused by an abnormal repeat in the DNA are known to become more severe with each new generation - this dreadful trait is called anticipation. Now a study by Portuguese researchers from Porto University ...

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Anticipation

Anticipation can refer to:

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