News tagged with brand
Drugmaker GSK posts slumping Q1 profits
British drugs firm GlaxoSmithKline on Wednesday said its first-quarter net profit tumbled by almost a third, with the group hit by falling sales and a poor economic climate.
Medications
Apr 24, 2013 |
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Tobacco companies keep people smoking despite UK cigarette tax increases
Raising tobacco prices is one of the most effective means of reducing tobacco use, particularly among price-sensitive smokers such as young people and people with low incomes. But when the UK government has been raising cigarette ...
Addiction
Apr 16, 2013 |
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Underage youth drinking concentrated among small number of brands
A relatively small number of alcohol brands dominate underage youth alcohol consumption, according to a new report from researchers at the Boston University School of Public Health and the Center on Alcohol Marketing and ...
Addiction
Feb 11, 2013 |
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Minorities more likely to view generic drugs as inferior, study finds
Negative perceptions about generic drugs are more widespread among ethnic minorities than among whites, finds a new study in Ethnicity & Disease. Greater use of generic drugs, say the authors, could signif ...
Medications
Oct 24, 2012 |
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Industry now using smartphone apps, which kids can easily download, to promote tobacco
The tobacco industry is now using smarphone apps - a medium that has global reach, including to children - to promote its products, warn researchers in Tobacco Control.
Addiction
Oct 22, 2012 |
5 / 5 (2) |
0
Research undermines tobacco industry's claims that 'plain packaging' is unfair
(Medical Xpress)—Two research studies led by University of Otago researchers have challenged tobacco companies' claims about plain packaging.
Health
Oct 10, 2012 |
5 / 5 (1) |
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Peanut butter recall includes major retailers
(AP)—A New Mexico company has expanded its recall of peanut butter and almond butter to include cashew butters, tahini and blanched and roasted peanut products.
Health
Oct 01, 2012 |
4 / 5 (1) |
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Stopping controversial asthma drugs could have downside: study
(HealthDay)—It's OK for some patients with asthma to stick with a combination of medications instead of abandoning one because of concerns about complications, a new analysis of existing research suggests.
Immunology
Aug 27, 2012 |
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Plain packaging of cigarettes encourages young smokers to heed health warnings
New research published online in the scientific journal Addiction shows that plain packaging (requiring cigarettes to be packaged in standard packages without attractive designs and imagery) may help to draw the attention of som ...
Addiction
Aug 07, 2012 |
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Glaxo sells key European brands to Belgium's Omega Pharma
British drugmaker GlaxoSmithKline said Thursday that it would sell a stable of well-known European over-the-counter brands, including Nytol sleep aid, to Belgium's Omega Pharma.
Other
Mar 15, 2012 |
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Plain packets will remove the appeal of smoking for young women, says UWS researcher
(Medical Xpress) -- As the world's first tobacco plain packaging legislation is passed through Parliament today, a researcher from the University of Western Sydney says removing the brands from cigarettes is an important ...
Health
Nov 10, 2011 |
5 / 5 (1) |
0
Pharmaceutical intellectual property laws need reform
Canada's pharmaceutical intellectual property laws need major reform to encourage and protect innovation in developing new drugs, states an analysis in CMAJ (Canadian Medical Association Journal).
Medications
Nov 07, 2011 |
3.5 / 5 (2) |
3
Study of US popular music links luxury alcohol brands with degrading sex
In a study published online today in the international journal Addiction, researchers at the University of Pittsburgh reported that the average US adolescent is heavily exposed to alcohol brand references in popular music. ...
Health
Oct 20, 2011 |
3 / 5 (2) |
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Childhood and the driving force of fashion
Are children as young as five years old so driven by consumerism and fashion that they are in danger of 'losing' their childhood?
Health
Sep 15, 2011 |
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No difference in brand name and generic drugs regarding thyroid dysfunction
There is no difference between brand-name and generic drug formulations of amiodarone -- taken to control arrhythmia – in the incidence of thyroid dysfunction, according to a study in CMAJ (Canadian Medical Association Jo ...
Medications
Jul 11, 2011 |
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Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
For more information about Brand, read the full article at
Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
