News tagged with brand

Related topics: consumers , journal of consumer research

E-cigarettes: growing, but fragmented $3 bn market

The World Health Organization took aim Tuesday at e-cigarettes, the increasingly popular, ostensibly safer tobacco substitute which WHO nevertheless says poses a serious threat to young people. ...

Aug 26, 2014
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Alcohol industry '€œlikes' Facebook

(Medical Xpress)—A University of Queensland study shows Facebook is one of the alcohol industry's key promotional tools, sparking concerns about inadequate regulation of alcohol marketing on social media.

May 20, 2014
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Argentina begins doling out free 'Viagra'

Argentina has begun distributing a free state-produced version of the erection-boosting drug Viagra for the first time, in a move intended to curb its misuse, health authorities announced Thursday.

Aug 08, 2013
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FDA allows two new cigarettes to hit market

(HealthDay)—Using its newfound authority to regulate tobacco, the U.S. Food and Drug Administration has for the first time allowed two new cigarette brands to hit the market.

Jun 25, 2013
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Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.

A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

This text uses material from Wikipedia licensed under CC BY-SA