News tagged with consumption

Related topics: consumers · journal of consumer research

What can Pavlov's dogs tell us about drinking?

Humans aren't much different from other animals. Just like Pavlov's dogs, we can become conditioned to associate environmental cues with rewards. Innocent enough when the sight of your sneakers makes you want to go for a ...

May 25, 2016
popularity6 comments 0

Neuron responsible for alcoholism found

Scientists have pinpointed a population of neurons in the brain that influences whether one drink leads to two, which could ultimately lead to a cure for alcoholism and other addictions.

Sep 02, 2015
popularity3069 comments 2

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