A new study led by researchers at the Johns Hopkins Bloomberg School of Public Health found that the share of promotional spending allocated to consumer advertising was on average 14.3 percentage points higher for drugs with ...
Feb 7, 2023
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Television ads for drugs are filled with glowing images of people living their best lives, all thanks to that new med they've been prescribed.
Jan 19, 2023
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During the COVID-19 pandemic, as many stayed home, direct-to-consumer prescription drug advertising—already big business—boomed. Websites, social media, streaming services, and other on-demand platforms became ideal real ...
Mar 14, 2023
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Umbrella branding is a practice that is common in markets for experience goods and consists in the marketing of otherwise unrelated products under the same brand name. In theory, umbrella branding allows firms to make better ...
Apr 29, 2019
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Healthcare spending in the United States is the highest in the world: totaling $3.3 trillion—or 17.8% of the GDP—in 2016. To capture market share—and to expand the market—drug companies and healthcare organizations ...
Jan 8, 2019
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Britain's advertising regulator says a birth control app's Facebook advertisement contained misleading claims that breached the country's advertising code.
Aug 29, 2018
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Advertising tactics, like using celebrities or coupons to promote a product, can influence consumers' purchasing habits. But when the product is a prescription drug, an ad's effectiveness can have significant health implications.
Apr 13, 2017
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Members of a major US medical association called Tuesday for a ban on advertising prescription drugs to consumers, saying the practice helps drive up prices and harms patient health.
Nov 17, 2015
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The brands of alcohol popular with underage drinkers also happen to be the ones heavily advertised in magazines that young people read, a new study finds.
Jul 8, 2014
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Consumers should be wary when watching those advertisements for pharmaceuticals on the nightly TV news, as six out of 10 claims could potentially mislead the viewer, say researchers in an article published in the Journal ...
Sep 16, 2013
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