Neuroscience

EEGs can predict a movie's success better then surveys

Seventy five percent of movies earn a net loss during their run in theaters. A new study in the Journal of Marketing Research finds that brain activity visible through EEG measures may be a much cheaper and more accurate ...

Neuroscience

Coma: Researchers observe never-before-detected brain activity

Researchers from the University of Montreal and their colleagues have found brain activity beyond a flat line EEG, which they have called Nu-complexes (from the Greek letter Νν). According to existing scientific data, researchers ...

Neuroscience

Theta brainwaves reflect ability to beat built-in bias

Vertebrates are predisposed to act to gain rewards, and to lay low to avoid punishment. Try to teach chickens to back away from food in order to obtain it, and you'll fail, as researchers did in 1986. But (some) humans are ...

Neuroscience

Fear factor: Study shows brain's response to scary stimuli

(Medical Xpress)—Driving through his hometown, a war veteran with post-traumatic stress disorder may see roadside debris and feel afraid, believing it to be a bomb. He's ignoring his safe, familiar surroundings and only ...

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