News tagged with halo effect
Organic labels bias consumers perceptions through the 'health halo effect'
The word "organic" can mean many things to consumers. Even so, the power of an organic label can be very strong: studies have shown that this simple label can lead us to think that a food is healthier, through what is known ...
Health
Apr 01, 2013 |
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Attitudes to organic labels depend on consumers' values
Labeling food as "organic" may not always lead to a positive impression, according to a recent Cornell study.
Health
Dec 07, 2012 |
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Consumers mistake fair-trade foods for lower-calorie
(Medical Xpress) -- Claims on food labels that a product is organic, locally produced or made by workers subject to fair labor practices may mislead consumers into thinking that such foods are low in calories, ...
Health
Mar 16, 2012 |
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The health halo effect: Don't judge a food by its organic label
Jenny Wan-chen Lee, a graduate student in Cornell University's Dyson School of Applied Economics and Management, has been fascinated with a phenomenon known as "the halo effect" for some time. Psychologists have long recognized ...
Health
Apr 10, 2011 |
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