Ever see something that isn't really there? Could your mind be playing tricks on you? The "tricks" might be your brain reacting to feedback between neurons in different parts of the visual system, according to a study published ...
Mar 30, 2016
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133
Stage magicians are not the only ones who can distract the eye: a new cognitive psychology experiment demonstrates how all human beings have a built-in ability to stop paying attention to objects that are right in front of ...
Mar 21, 2016
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If the price of a product is reduced, willingness to buy increases – the product appears cheaper even though it is perhaps still too expensive. Our perception of the world is therefore often relative: we compare what we ...
Dec 4, 2015
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The illusion of being in another body affects not only our perception (as is already known) but also our way of thinking. Thanks to virtual reality, some subjects embodied Sigmund Freud and proved better at giving themselves ...
Sep 17, 2015
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Have you ever touched someone else and wondered why his or her skin felt so incredibly soft? Well, now researchers reporting in the journal Current Biology on September 10 present evidence that this experience may often be ...
Sep 10, 2015
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If your eyes deceive you, blame your brain. Many optical illusions work because what we see clashes with what we expect to see.
Jul 1, 2015
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137
The feeling of being inside one's own body is not as self-evident as one might think. In a new study from Sweden's Karolinska Institutet, neuroscientists created an out-of-body illusion in participants placed inside a brain ...
Apr 30, 2015
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The power of invisibility has long fascinated man and inspired the works of many great authors and philosophers. In a study from Sweden's Karolinska Institutet, a team of neuroscientists now reports a perceptual illusion ...
Apr 23, 2015
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How you feel pain is affected by where sources of pain are in relation to each other, and so crossing your fingers can change what you feel on a single finger, finds new UCL research.
Mar 26, 2015
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What if the touchscreen of your smartphone or tablet could touch you back? What if touch was as integrated into our ubiquitous technology as sight and sound?
Feb 9, 2015
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