News tagged with journal of consumer research
Related topics: consumers , market , products , advertising , perception
Journal of Consumer Research
The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.
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You are what you eat: Why do male consumers avoid vegetarian options?
Why are men generally more reluctant to try vegetarian products? According to a new study in the Journal of Consumer Research, consumers are influenced by a strong association of meat with masculinity.
Health
May 16, 2012 |
3 / 5 (2) |
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Using contrasting colors to reduce serving sizes and lose weight
Choosing the right size and color of your bowls and plates could help you eat less, according to a new study in the Journal of Consumer Research.
Health
Jan 17, 2012 |
5 / 5 (1) |
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Eat dessert first? It might help you control your diet
Consumers watching their diet should pay close attention to the amount of unhealthy foods they eat, but can relax when it comes to healthier options, according to a new study in the Journal of Consumer Research.
Health
Sep 11, 2012 |
5 / 5 (1) |
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People perceive medicine to be more vital when it's low-cost, study finds
(Medical Xpress)—People may think it's more vital to take their medicine, if that medicine is cheap. A new study from the W. P. Carey School of Business at Arizona State University shows consumers believe prices for lifesaving ...
Medications
Feb 01, 2013 |
5 / 5 (1) |
1
When does planning interfere with achieving our goals?
It seems really simple: If you want to achieve something, set a goal and then make specific plans to implement it. But according to a new study in the Journal of Consumer Research, consumers get overwhelmed while juggling multip ...
Psychology & Psychiatry
May 16, 2012 |
5 / 5 (1) |
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What's that symptom? Experts warn of self-diagnosis via the web
(HealthDay) -- Got a weird ache or pain? A rash that's hung around too long? With the wealth of information now available at the click of a mouse, it's common to search the Web to figure out what may be ...
Health
Jul 27, 2012 |
not rated yet |
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Does Chinese chocolate taste better than Swiss? Depends on when you find out
When consumers taste a chocolate bar they think is made in Switzerland, they'll prefer it over one supposedly made in China, according to new study in the Journal of Consumer Research. But if you tell them where it's from a ...
Psychology & Psychiatry
Jul 14, 2011 |
5 / 5 (1) |
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