A new study from the UBC Sauder School of Business finds a subtle shift in organ donor messaging can lead to a big boost in registration.
Apr 19, 2021
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The legalization of cannabis and the arrival of nonmedical fentanyl are fundamentally changing drug markets in North America. A large part of these changes relates to the ability to produce large quantities of the drugs at ...
Mar 10, 2021
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If you dunk a tea bag repeatedly into your mug or open a cream-filled cookie to lick the filling, you might find coping with pandemic isolation a bit easier than others.
Mar 4, 2021
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Healthcare spending in the United States is the highest in the world: totaling $3.3 trillion—or 17.8% of the GDP—in 2016. To capture market share—and to expand the market—drug companies and healthcare organizations ...
Jan 8, 2019
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Just a whiff of fried food may entice you to order a high-calorie meal. But breathe it in for longer than two minutes, and you're more likely to be content with fruit.
Dec 3, 2018
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Weight-conscious consumers are often drawn to foods such as Clif Bars and Wheaties, whose packaging suggests that they promote fitness. But according to a new study in the Journal of Marketing Research, such "fitness branding" ...
Jun 23, 2015
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Seventy five percent of movies earn a net loss during their run in theaters. A new study in the Journal of Marketing Research finds that brain activity visible through EEG measures may be a much cheaper and more accurate ...
Feb 25, 2015
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Half of U.S. plastic surgeons are using Facebook, Twitter and other social media platforms in their professional practice, according to a survey in the May issue of Plastic and Reconstructive Surgery, the official medical ...
May 1, 2013
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