News tagged with market share

Related topics: google · iphone · android · nokia · research in motion

New research predicts market share for drug makers

Lagging behind in launching new medicines means a much smaller market share for pharmaceutical companies—even if they spend just as much on advertising, according to new research from Duke University's Fuqua School of Business.

22 hours ago
popularity7 comments 0

Fonterra slammed over botulism scare response

New Zealand dairy giant Fonterra bungled its response to a food contamination scare because it was more concerned with market share than public safety, an official inquiry found Tuesday.

Dec 09, 2014
popularity0 comments 0

Pilot study finds ER patients drinking high-octane beer

Budweiser, Steel Reserve, Colt 45, Bud Ice and Bud Light – were consumed in the highest quantities by emergency room patients, according to a new pilot study from researchers at The Center on Alcohol Marketing and Youth ...

Aug 14, 2013
popularity0 comments 0

Market share

Market share, in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue (from that market) divided by the total sales revenue available in that market. It can also be expressed as a company's unit sales volume (in a market) divided by the total volume of units sold in that market. It is generally necessary to commission market research (generally desk/secondary research, although sometimes primary research) to estimate the total market size and a company's market share.

Increasing marketliability is one of the most important objectives used in business. The main advantage of using market share is that it abstracts from industry-wide macroenvironmental variables such as the state of the economy, or changes in tax policy. According to the national environment, the respective share of different companies changes and hence this causes change in the share market values; the reason can be political ups and downs, any disaster, any happening or mis-happening. Other objectives include return on investment (ROI), return on assets (ROA), and target rate of profit.

This text uses material from Wikipedia, licensed under CC BY-SA

Subscribe to rss feed