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Marketing is more effective when targeted to personality profiles

Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year college students are going to be different ...

Psychology & Psychiatry created May 21, 2012 | popularity 5 / 5 (1) | comments 0 | with audio podcast

Men and women have major personality differences

Men and women have large differences in personality, according to a new study published Jan. 4 in the online journal PLoS ONE.

Psychology & Psychiatry created Jan 04, 2012 | popularity 3.3 / 5 (10) | comments 0

Evidence for 'food addiction' in humans

Research to be presented at the upcoming annual meeting of the Society for the Study of Ingestive Behavior (SSIB), the foremost society for research into all aspects of eating and drinking behavior, suggests that people can ...

Addiction created Jul 12, 2011 | popularity not rated yet | comments 1