During the COVID-19 pandemic, as many stayed home, direct-to-consumer prescription drug advertising—already big business—boomed. Websites, social media, streaming services, and other on-demand platforms became ideal real ...
Mar 14, 2023
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A new study led by researchers at the Johns Hopkins Bloomberg School of Public Health found that the share of promotional spending allocated to consumer advertising was on average 14.3 percentage points higher for drugs with ...
Feb 7, 2023
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Television ads for drugs are filled with glowing images of people living their best lives, all thanks to that new med they've been prescribed.
Jan 19, 2023
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Umbrella branding is a practice that is common in markets for experience goods and consists in the marketing of otherwise unrelated products under the same brand name. In theory, umbrella branding allows firms to make better ...
Apr 29, 2019
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Advertising tactics, like using celebrities or coupons to promote a product, can influence consumers' purchasing habits. But when the product is a prescription drug, an ad's effectiveness can have significant health implications.
Apr 13, 2017
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Members of a major US medical association called Tuesday for a ban on advertising prescription drugs to consumers, saying the practice helps drive up prices and harms patient health.
Nov 17, 2015
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Consumers should be wary when watching those advertisements for pharmaceuticals on the nightly TV news, as six out of 10 claims could potentially mislead the viewer, say researchers in an article published in the Journal ...
Sep 16, 2013
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(HealthDay)—The U.S. Food and Drug Administration plans to conduct a new survey involving 2,000 health care professionals to examine their views on direct-to-consumer (DTC) advertising of prescription medications. The survey ...
May 13, 2013
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A decision by a federal appeals court this week could have a dramatic impact on the marketing of prescription drugs in America, potentially affecting patient care and everything from TV drug advertising to future government ...
Dec 6, 2012
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(HealthDay)—When prescription drugs become available over-the-counter, advertisements for the medications are far less likely to tell consumers about the potential harms and side effects, new research finds.
Sep 11, 2012
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