News tagged with stimuli

Brain sets prices with emotional value

You might be falling in love with that new car, but you probably wouldn't pay as much for it if you could resist the feeling. Researchers at Duke University who study how the brain values things—a field ...

Jul 02, 2013
popularity 3.3 / 5 (3) | comments 0 | with audio podcast

Fear: A justified response or faulty wiring?

Fear is one of the most primal feelings known to man and beast. As we develop in society and learn, fear is hard coded into our neural circuitry through the amygdala, a small, almond-shaped nuclei of neurons within the medial ...

Jun 04, 2013
popularity 5 / 5 (1) | comments 3