The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.
When it's time to schedule a vacation, most people will do it right away. But when it comes to booking a root canal, some people will procrastinate while others will put it at the top of their to-do list.
Jun 02, 2020
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100
In an era when digital technology allows people to stay connected to work, friends and commerce 24/7, life can feel overly busy for many people and time is often considered a scarce resource.
Dec 16, 2019
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6
Impulsive shopping can be a costly vice for people who are eager to escape emotional pain, but researchers have now discovered a strategy for increasing self-control in spite of negative feelings.
Oct 03, 2019
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People today constantly encounter claims such as "Advil kills pain," "coffee prevents depression," or "Hilary promises amnesty" as brands, news outlets and social media sites vie for our attention—yet few people take the ...
Sep 25, 2019
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Opposites may attract and drive each other a little crazy, but, together, they can make satisfactory decisions despite their divergent attitudes, according to a Boston College researcher who led a study that explored how ...
May 09, 2019
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If your significant other discovers an opportunity to splurge on something like a massage or ticket to a special sports event, what factors will influence the individual's decision about whether to spend money on this type ...
Dec 21, 2018
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Stories about villains and heroes have captured the human imagination for centuries, and now those characters are ubiquitous on the packages and labels of products. But do these characters influence whether people are willing ...
Dec 21, 2018
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In our decisions about whether to invest in a certain company, buy tickets to a movie or vote for a political candidate, we are often influenced by what others think. But how exactly do we figure out what others think?
Oct 30, 2018
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26
Despite today's laws and public attitude against overt discrimination, subtle forms of prejudice are still active in the marketplace—often without our awareness. Previous research has shown that overweight or obese customers ...
Oct 26, 2018
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5
Customers at chain restaurants throughout the United States will start to see more menus that list calorie counts for different food options on the list, but will this motivate people to order healthier items?
Oct 10, 2018
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