Journal of Consumer Psychology

The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.

Publisher
Elsevier
Website
http://www.journals.elsevier.com/journal-of-consumer-psychology/

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Psychology & Psychiatry

True lies: How letter patterns color perceptions of truth

People today constantly encounter claims such as "Advil kills pain," "coffee prevents depression," or "Hilary promises amnesty" as brands, news outlets and social media sites vie for our attention—yet few people take the ...

Psychology & Psychiatry

A subtle strategy to spend more responsibly

If your significant other discovers an opportunity to splurge on something like a massage or ticket to a special sports event, what factors will influence the individual's decision about whether to spend money on this type ...

Psychology & Psychiatry

Heroes and villains influence what you buy

Stories about villains and heroes have captured the human imagination for centuries, and now those characters are ubiquitous on the packages and labels of products. But do these characters influence whether people are willing ...

Psychology & Psychiatry

The body weight bias in sales

Despite today's laws and public attitude against overt discrimination, subtle forms of prejudice are still active in the marketplace—often without our awareness. Previous research has shown that overweight or obese customers ...

Overweight & Obesity

Leveraging restaurant menus to combat obesity

Customers at chain restaurants throughout the United States will start to see more menus that list calorie counts for different food options on the list, but will this motivate people to order healthier items?

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