The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.
Time not only flies when you're having fun—sometimes anticipating a fun event makes it feel like it will be over as soon as it begins, a new study suggests.
May 26, 2021
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A new study from the UBC Sauder School of Business finds a subtle shift in organ donor messaging can lead to a big boost in registration.
Apr 19, 2021
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The order in which your senses interact with food has a tremendous impact on how much you like it. That's the premise of a new study led by the University of South Florida (USF). The findings published in the Journal of Consumer ...
Apr 14, 2021
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Obesity rates have increased dramatically in developed countries over the past 40 years—and many people have assumed that food marketing is at least in part to blame. But are people with obesity really more susceptible ...
Apr 01, 2021
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When it's time to schedule a vacation, most people will do it right away. But when it comes to booking a root canal, some people will procrastinate while others will put it at the top of their to-do list.
Jun 02, 2020
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In an era when digital technology allows people to stay connected to work, friends and commerce 24/7, life can feel overly busy for many people and time is often considered a scarce resource.
Dec 16, 2019
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Impulsive shopping can be a costly vice for people who are eager to escape emotional pain, but researchers have now discovered a strategy for increasing self-control in spite of negative feelings.
Oct 03, 2019
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People today constantly encounter claims such as "Advil kills pain," "coffee prevents depression," or "Hilary promises amnesty" as brands, news outlets and social media sites vie for our attention—yet few people take the ...
Sep 25, 2019
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Opposites may attract and drive each other a little crazy, but, together, they can make satisfactory decisions despite their divergent attitudes, according to a Boston College researcher who led a study that explored how ...
May 09, 2019
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If your significant other discovers an opportunity to splurge on something like a massage or ticket to a special sports event, what factors will influence the individual's decision about whether to spend money on this type ...
Dec 21, 2018
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