If your significant other discovers an opportunity to splurge on something like a massage or ticket to a special sports event, what factors will influence the individual's decision about whether to spend money on this type ...
Dec 21, 2018
0
3
Stories about villains and heroes have captured the human imagination for centuries, and now those characters are ubiquitous on the packages and labels of products. But do these characters influence whether people are willing ...
Dec 21, 2018
0
0
In our decisions about whether to invest in a certain company, buy tickets to a movie or vote for a political candidate, we are often influenced by what others think. But how exactly do we figure out what others think?
Oct 30, 2018
0
26
Despite today's laws and public attitude against overt discrimination, subtle forms of prejudice are still active in the marketplace—often without our awareness. Previous research has shown that overweight or obese customers ...
Oct 26, 2018
0
5
Customers at chain restaurants throughout the United States will start to see more menus that list calorie counts for different food options on the list, but will this motivate people to order healthier items?
Oct 10, 2018
0
0
For most people, the sense of happiness derived from a luxurious vacation, a good movie or a tasty dinner at a restaurant may seem short-lived, but what if it were possible to extend these feelings of enjoyment?
Sep 18, 2018
0
1
A recent study claims a core idea in behavioural economics – loss aversion – is a fallacy. Loss aversion is the theory that the pain of losing something is greater than the pleasure we feel by gaining something equivalent.
Aug 21, 2018
0
2
The obesity epidemic is no longer strictly an American problem. Statistics suggest that many populations around the world are increasingly prone to overeating and excessive weight gain.
Jun 15, 2018
0
0
Lonely consumers are capable of behaving morally, but aren't motivated to, according to new research from Binghamton University, State University of New York.
Apr 30, 2018
0
8
For many people, one of the unspoken rules for being cool is maintaining an emotionally inexpressive attitude. This message is reinforced through advertisements where fashion models rarely smile and by quotes from celebrities. ...
Apr 12, 2018
0
10
