Why we're so bad at counting the calories we eat, drink or burn
People often eat more than usual around the holidays—and this year more than most as the pandemic prompts many to stress eat.
Dec 10, 2020
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The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.
People often eat more than usual around the holidays—and this year more than most as the pandemic prompts many to stress eat.
Dec 10, 2020
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6
New research shows consumers strongly prefer "natural," not synthetic, products to prevent ailments.
Sep 11, 2020
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Weight-control programs like Weight Watchers and Jenny Craig and diet app MyFitnessPal tell dieters to set a daily calorie budget.
Aug 29, 2019
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You're faced with a set of tasks. Some aren't essential but need to be completed quickly—like redeeming a coupon that expires in two hours. Others have greater importance but do not have an imminent deadline—like scheduling ...
Jun 1, 2018
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Why do humorous dating profiles get more right swipes? Can being funny help solve problems? Is laughter really the best medicine?
Apr 12, 2018
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There's a reason marketers make appeals to our senses; the "snap, crackle and pop" of Rice Krispies makes us want to buy the cereal and eat it. But as savvy as marketers are, they may be missing a key ingredient in their ...
Jun 28, 2017
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We're fickle creatures. At least if we can remember to be, according to a new study led by a University of Kansas researcher of marketing and consumer behavior.
May 1, 2017
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Consumers believe healthy food must be more expensive than cheap eats and that higher-priced food is healthier - even when there is no supporting evidence, according to new research.
Dec 19, 2016
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If it's better to give than to receive, U of T Scarborough research shows that it's better to give an experience than a thing.
Dec 15, 2016
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As anyone who has driven a car or crossed a busy street knows, colors play a significant role in influencing people's interactions with the world around them. And the color red, in particular, elicits the highest level of ...
Aug 17, 2016
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