The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.
We're fickle creatures. At least if we can remember to be, according to a new study led by a University of Kansas researcher of marketing and consumer behavior.
May 1, 2017
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Why are men generally more reluctant to try vegetarian products? According to a new study in the Journal of Consumer Research, consumers are influenced by a strong association of meat with masculinity.
May 16, 2012
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Choosing the right size and color of your bowls and plates could help you eat less, according to a new study in the Journal of Consumer Research.
Jan 17, 2012
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Consumers believe healthy food must be more expensive than cheap eats and that higher-priced food is healthier - even when there is no supporting evidence, according to new research.
Dec 19, 2016
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Most people are aware of the mind-body connection—how your mental processes can affect your physical state. If you feel frightened, your heart races. Being embarrassed can cause you to blush. When you think of something ...
Jul 17, 2014
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Why do humorous dating profiles get more right swipes? Can being funny help solve problems? Is laughter really the best medicine?
Apr 12, 2018
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If you trust your feelings you are better able to predict future events—from the weather to the stock market, according to a new study in the Journal of Consumer Research. Of course, you need to know a little about what ...
Apr 16, 2012
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Can loving and supportive parents unintentionally encourage their children to define their self-worth through possessions? According to a new study in the Journal of Consumer Research, children who receive more material rewards ...
Mar 4, 2015
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Type 2 diabetes is a chronic disease of global relevance. Due to the fear that comes with the long-term bodily degenerative processes, people with the disease often do not actively seek information on the health risks. According ...
May 21, 2014
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New research from The University of Texas at San Antonio (UTSA) College of Business suggests women seek more options in dating partners near ovulation - when they are most fertile - which may lead them to also seek a greater ...
Feb 17, 2015
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