The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields including psychology, marketing, sociology, economics, anthropology, and communications. It is published by the University of Chicago Press.
There's a reason marketers make appeals to our senses; the "snap, crackle and pop" of Rice Krispies makes us want to buy the cereal and eat it. But as savvy as marketers are, they may be missing a key ingredient in their ...
Jun 28, 2017
0
23
We're fickle creatures. At least if we can remember to be, according to a new study led by a University of Kansas researcher of marketing and consumer behavior.
May 1, 2017
2
2170
Consumers believe healthy food must be more expensive than cheap eats and that higher-priced food is healthier - even when there is no supporting evidence, according to new research.
Dec 19, 2016
1
165
Purchasing designer handbags and shoes is a means for women to express their style, boost self-esteem, or even signal status. New University of Minnesota research suggests some women also seek these luxury items to prevent ...
Jul 24, 2013
0
0
People often eat more than usual around the holidays—and this year more than most as the pandemic prompts many to stress eat.
Dec 10, 2020
0
6
New research shows consumers strongly prefer "natural," not synthetic, products to prevent ailments.
Sep 11, 2020
0
2
Weight-control programs like Weight Watchers and Jenny Craig and diet app MyFitnessPal tell dieters to set a daily calorie budget.
Aug 29, 2019
0
1
You're faced with a set of tasks. Some aren't essential but need to be completed quickly—like redeeming a coupon that expires in two hours. Others have greater importance but do not have an imminent deadline—like scheduling ...
Jun 1, 2018
0
12
Why do humorous dating profiles get more right swipes? Can being funny help solve problems? Is laughter really the best medicine?
Apr 12, 2018
0
134
If it's better to give than to receive, U of T Scarborough research shows that it's better to give an experience than a thing.
Dec 15, 2016
0
0
