Journal of Marketing Research

The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.

Publisher
American Marketing Association

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Psychology & Psychiatry

How peer pressure does—and doesn't—influence our choices

It's a familiar scenario: You go out to eat with a friend, and he or she orders a Caesar salad. Your friend's choice inspires you to order a salad, too—only you decide to mix things up a little and choose a chef salad instead. ...

Neuroscience

EEGs can predict a movie's success better then surveys

Seventy five percent of movies earn a net loss during their run in theaters. A new study in the Journal of Marketing Research finds that brain activity visible through EEG measures may be a much cheaper and more accurate ...

Health

Bright lighting encourages healthy food choices

Dining in dimly lit restaurants has been linked to eating slowly and ultimately eating less than in brighter restaurants, but does lighting also impact how healthfully we order?

Psychology & Psychiatry

When delayed gratification backfires

Much of life can seem like an endless cage match in which you're pitted against the forces of delayed gratification. Sticking to a diet or a gym regimen is hard when the payoff may not be seen or felt for months (or for decades, ...

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