Journal of Marketing Research

Psychology & Psychiatry

How stress affects saving and spending habits

Feeling overwhelmed? Stressed about work, a family illness or election season? It turns out that worry and anxiety can have an impact on your wallet.

Health

Bright lighting encourages healthy food choices

Dining in dimly lit restaurants has been linked to eating slowly and ultimately eating less than in brighter restaurants, but does lighting also impact how healthfully we order?

Neuroscience

EEGs can predict a movie's success better then surveys

Seventy five percent of movies earn a net loss during their run in theaters. A new study in the Journal of Marketing Research finds that brain activity visible through EEG measures may be a much cheaper and more accurate ...

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