Journal of Marketing Research

The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.

Publisher
American Marketing Association

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Psychology & Psychiatry

When delayed gratification backfires

Much of life can seem like an endless cage match in which you're pitted against the forces of delayed gratification. Sticking to a diet or a gym regimen is hard when the payoff may not be seen or felt for months (or for decades, ...

Psychology & Psychiatry

How posture and gestures affect state of mind

Most people are aware of the mind-body connection—how your mental processes can affect your physical state. If you feel frightened, your heart races. Being embarrassed can cause you to blush. When you think of something ...

Health

Bright lighting encourages healthy food choices

Dining in dimly lit restaurants has been linked to eating slowly and ultimately eating less than in brighter restaurants, but does lighting also impact how healthfully we order?

Neuroscience

EEGs can predict a movie's success better then surveys

Seventy five percent of movies earn a net loss during their run in theaters. A new study in the Journal of Marketing Research finds that brain activity visible through EEG measures may be a much cheaper and more accurate ...

Psychology & Psychiatry

How stress affects saving and spending habits

Feeling overwhelmed? Stressed about work, a family illness or election season? It turns out that worry and anxiety can have an impact on your wallet.

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