The AMA is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.
Do today and yesterday and tomorrow loom large in your thinking, with the more distant past and future barely visible on the horizon? That's not unusual in today's time-pressed world—and it seems a recipe for angst.
Jul 19, 2018
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Dining in dimly lit restaurants has been linked to eating slowly and ultimately eating less than in brighter restaurants, but does lighting also impact how healthfully we order?
May 26, 2016
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While we routinely make sacrifices for the people we feel closest to—our spouses, children and parents—and will even give money or our time to help complete strangers like the homeless, the one person whose plight we ...
Apr 10, 2015
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Seventy five percent of movies earn a net loss during their run in theaters. A new study in the Journal of Marketing Research finds that brain activity visible through EEG measures may be a much cheaper and more accurate ...
Feb 25, 2015
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Good nutrition and regular exercise can help prevent disease, but substantial evidence shows that only a minority of consumers adequately engage in these and other recommended healthy behaviors. In fact, according to the ...
May 8, 2023
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In-vitro fertilization (IVF) clinics that offer money-back guarantees (MBGs) for their services achieve a higher live-birth success rate with less aggressive treatments than clinics that do not provide money-back guarantees.
Mar 23, 2022
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If you dunk a tea bag repeatedly into your mug or open a cream-filled cookie to lick the filling, you might find coping with pandemic isolation a bit easier than others.
Mar 4, 2021
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It's a familiar scenario: You go out to eat with a friend, and he or she orders a Caesar salad. Your friend's choice inspires you to order a salad, too—only you decide to mix things up a little and choose a chef salad instead. ...
Aug 28, 2019
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Much of life can seem like an endless cage match in which you're pitted against the forces of delayed gratification. Sticking to a diet or a gym regimen is hard when the payoff may not be seen or felt for months (or for decades, ...
Jan 24, 2019
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Just a whiff of fried food may entice you to order a high-calorie meal. But breathe it in for longer than two minutes, and you're more likely to be content with fruit.
Dec 3, 2018
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