Journal of Personality and Social Psychology

Psychology & Psychiatry

Psychologists analyze language to categorize human goals

Categorizing the goals of people has long been a challenge for psychologists, with wide disagreement regarding any set of terms intended to cover all of the factors that motivate human behavior.

Psychology & Psychiatry

Want to be more persuasive?

The next time you're trying to drive home a point or make a convincing pitch, adjusting the tone of your voice could help.

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