Analysis finds likely voters rank health care second most important issue in presidential choice

October 10, 2012, Harvard School of Public Health

A new analysis of 37 national opinion polls conducted by 17 survey organizations finds that health care is the second most important issue for likely voters in deciding their 2012 presidential vote. This is the highest that health care has been ranked as a presidential election issue since 1992. When likely voters were asked to choose from a list of issues, similar to the approach used in election-day exit polls, one in five (20%) named "health care and Medicare" as the most important issue in their 2012 voting choice, far behind "the economy and jobs" (cited by 51%).

"The economy dominates most voters' thinking in terms of their priorities for choosing a candidate," said Robert J. Blendon, professor of and political analysis at Harvard School of Public Health and co-author of the analysis that appears as an online Special Report on October 10, 2012 in the . "But in a close election, the two candidates' stands on issues could help swing the balance among some voters."

Likely voters who said "health care and Medicare" will be the most important issue in deciding their presidential vote were much more supportive of the Act (ACA) than the public in general is. Despite two and a half years of contentious debate, the public has not changed its view: Americans' assessment of the ACA remains mixed. Although several elements of the law are popular, since the law's passage the majority of Americans (in an average of polls) has not approved of the ACA. Americans have been relatively evenly divided in their opinions. An average of current polls shows that 44% approve of the ACA, and 45% disapprove (Chart 1). However, among likely voters who said "health care/Medicare was the most important issue in their voting choice, 41% said they were much less likely to vote for a candidate who supported repealing all or part of the ACA; 14% said they were much more likely to vote for such a candidate (Chart 2).

The analysis also looked at the issue of changing Medicare in the future to a system in which the government provides seniors with a fixed sum of money they could use to purchase either private health insurance or Medicare coverage. An average of current polls of the general public shows that 27% favor such a proposed change, while a majority (66%) are opposed. Among likely voters who said "health care/Medicare" was the most important issue in their voting choice, 39% said they were much less likely to vote for a candidate who supported such a change in Medicare; 11% said they were much more likely to vote for such a candidate.

These results suggest that "health care/Medicare voters" are siding with Obama vs. Romney on the ACA and Medicare issues in the election.

Another issue that has emerged during the 2012 campaign is placing substantial new limits on the availability of abortion services. Abortion was found to be the top issue for 4% of likely voters. The general public is divided, with more people favoring restrictions on abortion. About half (52%) say that abortion should be illegal in all circumstances or legal in only a few circumstances; 44% believe abortion should be legal under any or most circumstances. However, a large majority (83%) of the public believes abortion should be legal when the pregnancy was caused by rape or incest. Among likely voters who said abortion would be the most important issue in the presidential voting choice, 61% said they were much more likely to vote for a candidate who favored placing substantial new limits on abortion services, a position similar to that held by Governor Romney; 24% said they were much less likely to vote for such a candidate.

It should be noted that many likely who are opposed to the ACA or favor major changes in Medicare may not rank "health care and Medicare" as the top issue in their voting choice. They may see "the economy and jobs" or "the federal deficit and taxes" as most important.

An additional factor that influences election outcomes for incumbent presidents is the public's assessment of their record – in this case, the President's record on health care – during their first term. President Obama's approval rating on handling health care is 41%, with 52% disapproving. In terms of perceptions of progress, the majority of Americans believe the problem of health care costs in the United States has worsened during the past 5 years (65%). Only 27% see quality of care as having improved, although about equally few (25%) think it has worsened.

"Despite the historic nature of the health care legislation that was enacted during President Obama's first term, the public remains quite mixed in their views about his performance on health care," said Blendon.

More information: Citations for the individual polls are included in the New England Journal of Medicine article, "Understanding Health Care in the 2012 Election."

This paper is part of a project supported by the Robert Wood Johnson Foundation, called "The Public and America's Health Agenda." The views expressed in the article are those of the authors.

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