The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in 1937 from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs, widely held by libraries. It publishes the standard industry publications, Journal of Public Policy & Marketing, Journal of Marketing Research, Marketing Education Review, and Journal of Marketing. It is also the exclusive distributor of The Chief Marketing Officer Journal. The Boston Chapter (officially the New England Chapter of the American Marketing Association, or AMA Boston) was formally founded and has been continuously organized since October 3, 1940. While the American Marketing Association was founded on January 1, 1937, the Boston Chapter may have existed as early as 1935 with Richard Ehrich as President, who may have been connected with the NAMT or AMS in some way.
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Researchers from Johns Hopkins University published a new Journal of Marketing article that examines how receiving negative medical results might affect how people choose between generic and brand name drugs.
Apr 19, 2023
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Researchers from Illinois State University, North Carolina State University, University of South Carolina, and University of Maryland published a new paper in the Journal of Marketing that examines the impact of moving nutrition ...
Nov 6, 2020
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Researchers from Texas A&M, Iowa State University, Rice, and University of Texas Southwestern Medical Center published a new paper in the Journal of Marketing, which examines the efficacy of patient marketing.
Mar 24, 2020
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Researchers from Korea Advanced Institute of Science and Technology and University of Texas at Dallas published a new Journal of Marketing article that examines whether direct-to-consumer advertising for robotics surgery ...
Mar 1, 2023
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Researchers from University of British Columbia, Emory University, and New York University published a new paper in the Journal of Marketing that investigates the relationship between branding and counter-marketing in the ...
Apr 16, 2021
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To encourage consumers to lower their caloric intake, the U.S. Food and Drug Administration now requires most chain restaurants to state the number of calories that each menu item contains. But is a number the only effective ...
Sep 23, 2015
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Any box or bottle of over-the-counter (OTC) medicine lists its active ingredients prominently on the label. But are consumers using that information to make wise choices about taking two or more OTC drugs at the same time? ...
Jun 2, 2015
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Researchers from Queens University, Boston University, University of Toronto, University of Rochester, and Treasury Board Secretariat, Government of Canada published a new paper in the Journal of Marketing that tests a simple, ...
Mar 26, 2021
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Researchers from Erasmus University, Columbia University, and University of Pennsylvania published a new paper in the Journal of Marketing that examines how the design of online marketplaces affects which health insurance ...
Aug 24, 2022
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Researchers from McGill University and Ontario Tech University published a new Journal of Marketing article that examines the drivers of specialty drug diffusion.
Jun 14, 2023
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