Cornell Food & Brand Lab

The Food and Brand Lab is a non-profit research facility at Cornell University which focuses on why people buy and eat the foods they do in the quantities they do. The stated mission of the Lab is to "Conduct top level academic research that enables consumers to use food to help them 'to be what they want to be' -- this could involve eating less, eating better, or enjoying food more." By focusing on behavioral and psychological explanations as to why people overeat and why they have the food preferences they have, the Lab aims at helping individuals and health care providers change food-related behaviors and improve health. The Lab is the main force behind the Small Plate Movement, which is encouraging consumers to use smaller dinner plates in their homes and is encouraging restaurants to use smaller plates in their restaurants.

Website
http://foodpsychology.cornell.edu/
Wikipedia
http://en.wikipedia.org/wiki/Food_and_Brand_Lab

Some content from Wikipedia, licensed under CC BY-SA

Subscribe to rss feed

Health

Eating when we are not hungry is bad for our health

With the wide availability of convenient foods engineered for maximum tastiness— such as potato chips, chocolates, and bacon double cheeseburgers— in the modern food environment and with widespread advertising, the contemporary ...

Health

Employee health codes of conduct

Workplace wellness can be a positive source of health and empowerment for employees. While many employers have found that wellness programs are ineffective at engaging employees, a new strategy proposed by Cornell UnivInternational ...

Overweight & Obesity

Future obesity is predicted by today's trending food stories

What you're reading now secretly tells you whether your country will be skinnier or fatter in three years. After analyzing 50 years of all the food words mentioned in major newspapers like the New York Times and London Times, ...

Health

Healthy theme park meals?

When meals at Disney World restaurants came with a fruit or vegetables instead of fries, about half of diners opted to keep the healthier option! A new study published in the Journal of the Association for Consumer Research ...

Health

Can kitchen spoons be dangerous spoons?

A new study published in the Jan. 5 issue of the Annals of Internal Medicine illustrates the dangers of using kitchen spoons to measure liquid medicine.

Health

Eat less and be happy—really

Try this on for size: The Happy Meal could be the answer to our nation's obesity epidemic. Not the actual contents of a McDonald's kid's meal, but the concept of it. Researchers from the University of Arizona's Eller College ...

Overweight & Obesity

Small changes in eating prompts weight loss

Making small easy changes to our eating habits on a consistent basis - 25 days or more per month - can lead to sustainable weight loss, according to research by Professor Brian Wansink in Cornell University's Food and Brand ...

Overweight & Obesity

People watching tearjerkers eat 28-55% more

Sad movies are bad news for diets. A newly reported study from the Cornell Food and Brand Lab showed movie-goers watching tearjerkers ate between 28% and 55% more popcorn both in the lab and in a mall theater during the Thanksgiving ...

page 1 from 10