Cornell Food & Brand Lab

The Food and Brand Lab is a non-profit research facility at Cornell University which focuses on why people buy and eat the foods they do in the quantities they do. The stated mission of the Lab is to "Conduct top level academic research that enables consumers to use food to help them 'to be what they want to be' -- this could involve eating less, eating better, or enjoying food more." By focusing on behavioral and psychological explanations as to why people overeat and why they have the food preferences they have, the Lab aims at helping individuals and health care providers change food-related behaviors and improve health. The Lab is the main force behind the Small Plate Movement, which is encouraging consumers to use smaller dinner plates in their homes and is encouraging restaurants to use smaller plates in their restaurants.

Website
http://foodpsychology.cornell.edu/
Wikipedia
http://en.wikipedia.org/wiki/Food_and_Brand_Lab

Some content from Wikipedia, licensed under CC BY-SA

Subscribe to rss feed

Earth Sciences

Permafrost carbon feedbacks threaten global climate goals

Since it was first signed more than five years ago, the Paris Agreement has set the bar for the global effort to reduce greenhouse gas emissions, with more than 70 countries taking on ambitious nationally determined contributions ...

Earth Sciences

Part of the Greenland ice sheet may be close to a tipping point

Data from the Jakobshavn drainage basin of the Central-Western Greenland ice sheet reveals that the distinct mark of this part of the ice sheet has reached a tipping point. That is the conclusion by Niklas Boers from Potsdam ...

Biotechnology

New tools needed to prevent plant disease pandemics

Plant diseases don't stop at a nation's borders and miles of oceans don't prevent their spread, either. That's why plant disease surveillance, improved plant disease detection systems and predictive plant disease modeling—integrated ...

Oncology & Cancer

New technology makes tumor eliminate itself

A new technology developed by UZH researchers enables the body to produce therapeutic agents on demand at the exact location where they are needed. The innovation could reduce the side effects of cancer therapy and may hold ...