The Food and Brand Lab is a non-profit research facility at Cornell University which focuses on why people buy and eat the foods they do in the quantities they do. The stated mission of the Lab is to "Conduct top level academic research that enables consumers to use food to help them 'to be what they want to be' -- this could involve eating less, eating better, or enjoying food more." By focusing on behavioral and psychological explanations as to why people overeat and why they have the food preferences they have, the Lab aims at helping individuals and health care providers change food-related behaviors and improve health. The Lab is the main force behind the Small Plate Movement, which is encouraging consumers to use smaller dinner plates in their homes and is encouraging restaurants to use smaller plates in their restaurants.
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Dining in dimly lit restaurants has been linked to eating slowly and ultimately eating less than in brighter restaurants, but does lighting also impact how healthfully we order?
May 26, 2016
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With the wide availability of convenient foods engineered for maximum tastiness— such as potato chips, chocolates, and bacon double cheeseburgers— in the modern food environment and with widespread advertising, the contemporary ...
Dec 30, 2015
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Concession stands at school sporting events are often overlooked by those advocating for healthy school food. However, a new study highlights how concession stands can benefit from adding on healthy items.
Jan 18, 2017
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Gorging at a holiday meal or friend's BBQ might have more to do with your ego than the quality of the food—especially if you're a man.
Dec 6, 2016
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School food service directors are the gatekeepers of child nutrition for over 30 million students nationwide, thus having a tremendous opportunity to help instill healthy eating habits among our youth through the no-cost ...
Oct 12, 2016
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From fast food chains to coffee shops, marketers use various promotional strategies to nudge selection of featured foods. Price discounts, rewards cards, and coupons are some common methods. A new Cornell University School ...
Oct 3, 2016
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Traumatic events have lasting influence on what products people desire and purchase. When rebuilding and restocking an area that has been affected by conflict or natural disaster, what traumatized individuals value most is ...
Sep 6, 2016
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If you think it's too challenging to get young kids to willingly take vegetables, think again! The same methods that fast food and candy companies use to market food to children - colorful banners, exciting characters, and ...
Jul 5, 2016
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The less you comment on your daughter's weight, the less likely she is to be dissatisfied with her weight as an adult according to a new study from the Cornell Food and Brand Lab.
Jun 7, 2016
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Grocery stores and cafeterias successfully nudge selection of target foods, but can this same strategy be used to encourage food pantry clients to select target healthful foods? In a new study published in the Journal of ...
May 17, 2016
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