Umbrella branding is a practice that is common in markets for experience goods and consists in the marketing of otherwise unrelated products under the same brand name. In theory, umbrella branding allows firms to make better ...
Apr 29, 2019
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In response to U.S. restrictions on where tobacco companies are allowed to advertise their products, the industry now dedicates nearly all of its $9 billion advertising budget to activities occurring in retail settings. A ...
Apr 24, 2019
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The World Health Organization called Thursday for better enforcement of bans on tobacco advertising at sporting events, after tobacco companies discretely reentered sponsorship deals with Formula 1 teams.
Mar 14, 2019
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A survey led by a University of Warwick psychology researcher of gambling advertising research since 2014 shows a shows rapid increases in amount and potential influence.
Mar 11, 2019
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Tokyo Olympic organizers have announced a stringent ban on all tobacco products and vaping devices for next year's games. Smoking will be banned at any indoor or outdoor Olympic or Paralympic venue, including perimeter areas ...
Feb 28, 2019
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Restaurant, food, and beverage companies (food companies) target Hispanic and Black children and teens with ads almost exclusively for fast food, candy, sugary drinks, and unhealthy snacks, according to a new report from ...
Jan 15, 2019
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Healthcare spending in the United States is the highest in the world: totaling $3.3 trillion—or 17.8% of the GDP—in 2016. To capture market share—and to expand the market—drug companies and healthcare organizations ...
Jan 8, 2019
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Australia is kicking off another summer of cricket. And if watching the series is a family affair, you may be concerned with the alcohol advertisements your children are being exposed to.
Dec 17, 2018
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The more often adolescents say they have seen adverts for e-cigarettes, the more often they use both e-cigarettes and smoke tobacco cigarettes, according to a study published in ERJ Open Research.
Nov 28, 2018
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Regulations introduced to restrict the placement of alcohol advertising are unlikely to reduce young people's exposure to alcohol marketing in Australia, new research led by Curtin University has found.
Nov 9, 2018
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