Health

Do TV ads affect children's diet, obesity?

Researchers at the University of Illinois at Chicago Institute for Health Research and Policy have received a $2.2 million federal grant to determine whether or not TV food advertising affects children's diet, physical activity ...

Psychology & Psychiatry

Critical thinking: How do children learn who to trust?

A UT Dallas researcher is examining how children evaluate information to solve problems and learn how to think critically, with the aim of combating misleading advertising aimed at young people.

Health

China limits smoking in films, TV shows

(AP) -- China is ordering makers of films and TV shows to limit the amount of smoking depicted on-screen, the latest effort to curb rampant tobacco use in the country with the largest number of smokers in the world.

Health

Alcohol and tobacco advertising bans don't work

(PhysOrg.com) -- Bans on alcohol and tobacco marketing are among the least effective tactics for combating underage drinking and smoking, according to a Penn State economist, who has studied the effects of advertising since ...

Health

The truth about advertising junk food to children: It works

(Medical Xpress) -- Children exposed to advertisements for high-calorie and nutrient-poor foods consume more unhealthy foods overall, regardless of the specific product and brand being marketed, finds a new study from the ...

Health

WHO: Smoking kills 5 million every year

(AP) -- Tobacco use kills at least 5 million people every year, a figure that could rise if countries don't take stronger measures to combat smoking, the World Health Organization said Wednesday.

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Advertising

Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.[citation needed]

Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.[citation needed]

Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.

While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently utilizes psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful.

This text uses material from Wikipedia, licensed under CC BY-SA