Health
Generation healthy: alcoholic seltzer craze sweeps US
Health-conscious American millennials have found their drink of choice: alcoholic carbonated water that is lower in calories and carbs than beer and wine.
Sep 15, 2019
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News tagged with alcohol marketing
Health
Alcohol advertising standards violations most common in magazines with youthful audiences
The content of alcohol ads placed in magazines is more likely to be in violation of industry guidelines if the ad appears in a magazine with sizable youth readership, according to a new study from the Center on Alcohol Marketing ...
Aug 8, 2012
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Health
US, EU alcohol marketers adopt new code of conduct
Leading distillers in the United States and Europe on Friday will enact new social media marketing guidelines they said would promote responsible drinking.
Sep 30, 2011
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Addiction
Study finds driverless cars reduce drunk driving, but increase binge drinking
New Curtin research has found the introduction of driverless vehicles on our roads is likely to reduce drink-driving rates but could lead to greater levels of binge drinking.
Mar 30, 2020
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Health
Alcohol companies fail to follow their own ad rules during the 2017 Super Bowl
Alcohol companies used controversial marketing tactics in their 2017 Super Bowl commercials, including the use of animals that are attractive to children and party themes found to influence underage drinking.
Feb 8, 2017
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Health
Energy drinks linked to substance use in musicians, study shows
(Medical Xpress) -- Frequent use of energy drinks is associated with binge drinking, alcohol-related social problems and misuse of prescription drugs among musicians, according to researchers at the University at Buffalo's ...
Jun 16, 2011
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Health
Four alcohol brands dominate popular music mentions
Patron tequila, Hennessy cognac, Grey Goose vodka, and Jack Daniel's whiskey—accounted for more than half of alcohol brand mentions in the songs that mentioned alcohol use in Billboard's most popular song lists in 2009, ...
Aug 28, 2013
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Addiction
Study reveals impact of alcohol packaging on young people
New research from the University of Stirling has highlighted the significant impact that alcohol packaging has on capturing the attention of, and creating appeal amongst, young people.
Jul 19, 2022
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Addiction
Brand-specific television alcohol ads predict brand consumption among underage youth
Underage drinkers are three times more likely to drink alcohol brands that advertise on television programs they watch compared to other alcohol brands, providing new and compelling evidence of a strong association between ...
Jul 29, 2014
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Health
Underage youth exposed to alcohol advertising through social media
Researchers from RAND Europe and the University of Cambridge investigated the marketing campaigns of five alcohol companies – Fosters, Magners, Carling, Stella Artois and Tia Maria – to assess their use of social media ...
Dec 23, 2013
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